5
PRO INSTALLER JANUARY 2016
PRO NEWS
@proinstaller1
Marketing
Innovation
Awarded
Reynaers was presented with two awards
at the Construction Marketing Awards
(CMA) on December 10, 2015.
Last year’s awards saw a
range of big names in the
construction industry recognised for creativity, innovation and effectiveness in
marketing. Expert judges
rewarded excellence in the
built environment across 22
categories.
Aluminium systems company
Reynaers scooped Best Use of
Direct Marketing for its innovative
‘Look Deeper’ campaign and was
Highly Commended for Best Use
of Research and Insight at the
awards.
The Look Deeper campaign,
worked on with Wyatt International, encouraged partners in the
trade and specifiers to take a closer look at design aesthetics, innovation and performance through
a series of emails and both online
and offline adverts.
Reynaers was also awarded
Highly Commended for Best Use
of Research and Insight for its
comprehensive research and segmentation project. This comprised
around 300 phone interviews with
architects, fabricators, retailers,
installers, consultants, contractors,
‘We are absolutely thrilled to
have won two accolades at last
year’s CMA 2015 awards’
builders, and developers. The
research gave an in-depth insight
into the decision-making process
of key partners within the industry – with the results providing
a sound base for future strategic
planning.
Managing director of Reynaers
Justin Hunter said: “We are absolutely thrilled to have won two
accolades at last year’s CMA 2015
awards. The marketing team at
Reynaers work really hard to come
up with new and innovative strategies and it’s wonderful to have
them recognised by experts in the
industry.”
www.reynaers.co.uk
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05/01/2016 12:18