Pro Installer Guide to All Doors - Issue 01 | Page 6

Helping your business grow When there are so many composite door fabricators, what is it that really makes the difference when choosing a supplier? Making a real difference T he success of composite doors has led to an increasing number of companies fabricating them. According to the April 2015 Fabricator & Installer Market Report from InsightData, there are now 392 composite door fabricators. New entrants to the market usually results in more choice for customers and encourages design and product enhancements; all great news. But the increasing amount of advertising noise from companies who are ‘the leading composite door supplier’ or similar can make it confusing when choosing who to buy your doors from! Lorna Rose, new National Sales Director (Trade), explains some key points to consider, and how Safedoors can make a difference. Safedoors specialises in manufacturing to the trade and draws on knowledge and experience from three decades in the industry. As part of the Epwin Group, it has the ability and financial backing to invest in improving the quality and value of its offering. Safedoors operates from modern manufacturing facilities using extensive automation and computerised systems, including several CNC machines, providing improved capacity, reliability and quality. With consumers increasingly looking at personalising their properties to make them stand out from the rest, quality and choice are obvious considerations. So 6 SUMMER ‘15 A Pro Installer Guide to All Doors it makes sense to work with suppliers that can offer a comprehensive range of quality products, to provide customers with the choices and options to satisfy their needs – and budgets! Unlike many suppliers, Safedoors manufactures two extensive ranges – the Diamond range in GRP finish and the recently-extended Platinum Collection with a thermoplastic finish. They offer a wide choice of styles, an extensive variety of colours and accessories, including a new, improved selection of hardware and glazing. Whether it is impressive contemporary designs with stylish long or curved pull handles or classic traditional designs with matching glazing, Safedoors caters for all tastes. Each door is a high quality, energy-efficient and durable product with virtually no maintenance, backed by a comprehensive 10 year guarantee. The GRP faces are through colour, so they never need painting, and the thermoplastic-faced doors are encapsulated to add quality. All have high resistance to denting, warping and splitting and are peel, flake, crack and fade resistant. With PAS 24 and Secured by Design products, Safedoors’ products are also able to comply with the very latest regulations around security - Approved Document Q (Security) - coming into effect in October 2015. When it comes to why customers buy composite doors - quality, choice, energy-efficiency, durability, low maintenance, security, price and service - Lorna knows that Safedoors can confidently tick all the boxes. She firmly believes, however, that it’s simply not enough these days just to have the best doors on the market; customers want more support to help them grow their businesses. Lorna has been visiting and speaking to customers, discussing their needs and is encouraged by their response. She comments: “Many customers are excited about the possibility of expert support because they are too busy to focus on the regular marketing activities required to develop their business and often aren’t sure of the most cost-effective ways of doing it.” Safedoors is committed to developing the most comprehensive range of marketing support available on the market for customers and help tailor options to their specific needs. Support is already available through the Door Selector and online quoting and ordering facility, through the customer portal on the Safedoors website. This is currently being developed to make it what will be the latest technology on the market. The website itself will also be updated to make it more relevant and easy to use. But there’s a whole lot more that Safedoors can offer. Lorna confirms that: “Safedoors is able to offer and is developing what is probably the most comprehensive range of marketing support in the market today and will be announcing it shortly. We recognise that not every customer’s needs are the same, so we are happy to come and talk with them and agree what we feel is best for them. We want to provide the best support tailored to each customer’s needs – support that really can make a difference.”