After years of losing the battle to fancy foils like Chartwell Green and Agate Grey , 2024 has seen a resurgence in Smooth White as the finish of choice for PVCu windows ; 65 % of all PVCu casements in the year were unfoiled .

The Tommy Trinder Annual Colour Trends Survey , which crunches the data from over half a million PVCu windows , quoted by over six hundred of the country ’ s leading installation firms suggests a sustained underlying upward trend for standard white windows .

“ We have over 600 window firms using the app so it ’ s solid representation of the market . However , it ’ s likely that our

typical subscriber ’ s product mix is somewhat skewed towards the top end . Upselling occurs naturally when it ’ s quick and easy to show off premium features , such as foils , dual colours , dummy vents , mechanical joints , flush casements , surface mounted bars etc . It stands to reason that Tommy Trinder users will sell more of these value-added products ,” says Tommy Trinder Founder & CEO , Chris Brunsdon .

Meanwhile , when it comes to foils , grey , in many shades , continues to dominate and remains the preferred finish for almost one in five casements . Anthracite ( 11 %) and Agate ( 4 %) still top the charts , followed by a plethora of ‘ Other Greys ’ such as Basalt , Hazy , Stone , Quartz , and Dusty .

Traditional woodgrains remained in the doldrums in 2024 with only Rosewood ( 4 %) seeing significant volumes . Mahogany , an old favourite , was notable by its absence . Volumes for oak ( Golden and Irish ) declined from 2 % to 1 % during the year with others such as Amaranth , English , Natural , Coriander and Cinnamon failing to establish a meaningful niche .

“ Such vast choice is wonderful for the homeowner , but it does mean great complexity for the installers ,” says Chris . “ Tommy Trinder subscribers tell us that being able to touch and show clients exactly how a window will look in a variety of colourways has become a vital part of

their sales process . Modelling a window on the house in full photo-realistic quality , then backing that up with full colour , photo-realistic inside and outside views of the product on quotes and contracts not only wows customers , it also removes any room for error .”

The Tommy Trinder survey also highlights the growing popularity of flush casements ; over a quarter of PVCu windows quoted by installers on Tommy had flush sashes . Smooth White was markedly less popular as a finish on PVCu Flush Casements accounting for just 27 % of all windows quoted .

www . tommytrinder . com