The business case for AR was crystal clear . Spitfire ’ s luxury doors are technically innovative , with biometric opening systems and LED lighting , they lend themselves perfectly to the opportunities that technology offers . Spitfire Doors strives to stay ahead of the curve and has developed a bespoke App , which will transform the way consumers interact when choosing a new Pivot door for their home .

Whilst the fenestration industry tends not to be as innovative as other product-driven sectors , AR is popular within the interior design sector and lends itself perfectly to homeowners being able to use technology and see their luxury door come alive from the comfort of their homes .

When making a Spitfire door purchase , it is important for consumers to be able to visualise their door in-situ whilst at home in real-time .

Consumers are increasingly seeking out visualisation experiences or do-ityourself options and alternative ways to create their dream door , outside of rendering or CGI which carry time constraints .

Even those with an eye for style may find it challenging to visualise a new door in their home . AR Apps have been available in Interior Design for a number of years and now Spitfire Doors has made it possible to take the guesswork out of choosing the perfect Pivot Door .

Spitfire ’ s APP allows consumers to measure their door openings using Light Detection and Ranging ( LiDAR ) technology . LiDAR is a remote-sensing technology which uses laser beams to measure precise distances and movement in an environment , in real time . Users of the App can effortlessly navigate and interact with the user-friendly interface and see the world around them come alive with dynamic , AR elements . Spitfire Doors is thrilled to unveil such a ground-breaking augmented reality experience that will transform the future of purchasing luxury doors .

AR not only provides a competitive advantage , but also enhances the consumers purchases and design journey , builds brand awareness and decreases any potential product returns .

As a leading brand of choice , Spitfire Doors is taking a critical importance to find new ways to set themselves apart and deliver amazing experiences across all channels . They have an expansive number of retail design partner showrooms , where users can view a wide range of doors and will now be able to immerse themselves within AR .

Spitfire Doors is going further to bridge the gap between offline and online , while optimising user experience and improving the decision-making

process . One of the benefits of the bespoke AR App is that it helps Spitfire Doors communicate the value proposition more clearly and sets them apart in the market , as well as addressing any objections or questions that consumers may have .

The AR App allows customers not only to see and experience how a Pivot Door will look and fit in their space , but also engage with the door by opening and closing as if the door was in situ , in addition to customizing the dimensions , colour , style , and size . This increases confidence and reduces any friction and uncertainty that often prevents customers from making a purchase decision .

Be amongst the first to experience the future of augmented reality . Download the “ Spitfire Door App ” and try it for yourself .

How it works

Visit the Apple Store and download the “ Spitfire Doors App ”, grant necessary permissions and follow the easy-to-use prompts .

Just point your device at the four corners where the door will be installed , then move it from left to right and bottom to top . The App will produce a surprisingly accurate layout of the space , helping to determine how the door will fit and look . It also allows you to open the door and see it from inside and outside the home . It also includes a feature to estimate the cost of the new door . A full survey will be required before a Pivot Door can be ordered .

Spitfire Doors has chosen ten popular Pivot Door models to showcase on the new App , however there are many more designs available .

www . spitfiredoors . co . uk