Analysis of more than 375,000 PVCu casements quoted by installers on Tommy Trinder ’ s platform in 2023 underlines the importance of colour ; only 63 % of PVCu casements quoted in the year were white .

Grey , in many shades , continued to dominate in 2023 ; the preferred finish for one in five casements with Anthracite ( 10 %) and Agate ( 5 %) still topping the charts . But overall , the Tommy Trinder data paints a picture of a highly fragmented colour pallet with installers presenting a dizzying array of choices to homeowners .

Traditional woodgrains continued their decline with only Rosewood ( 4 %) seeing significant volumes . Mahogany , an old favourite , was notable by its absence . Oak was trending upwards during the year lead by Golden ( 2 %) and Irish and with others coming onto the radar such as Amaranth , English , Natural , Coriander and Cinnamon .

Tommy Trinder ’ s CEO Chris Brunsdon says : “ Such vast choice is wonderful for the homeowner , but it does mean great

complexity for the installers . Tommy Trinder subscribers tell us that being able to touch and show clients exactly how a window will look in a variety of colourways has become a vital part of their sales process . Modelling a window on the house in full photo-realistic quality , then backing that up with full colour , photo-realistic inside and outside views of the product on quotes and contracts not only wows customers , it also removes any room for error .”

The Tommy Trinder survey also highlights the growing popularity of flush casements ; In 2023 around a quarter of PVCu windows quoted by installers on Tommy had flush sashes . Smooth White was even less popular as a finish on PVCu Flush Casements accounting for just 33 % of all windows quoted .

Looking at the Tommy Trinder data , has Chris got any insights to trends tip for 2024 ?

“ My money is on the ongoing rise of the many variations on cream ,” he says . “ And probably fifty more shades of grey !”

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