50 | FEBRUARY 2023
Products
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COLOUR MATCHED INTEGRAL BLINDS COMPLETE THE LOOK
Ian Short , MD of Uni-Blinds ® integral blinds manufacturer Morley Glass , explains why they have launched a new black Venetian blind option and the opportunity it presents for installers to offer an on-trend package .
Anyone involved in the home improvement market will know that consumer tastes are constantly changing . Innovative brands offering everything from paint and landscaping products to kitchens and bathrooms work hard to ensure they can satisfy a relentless consumer appetite for that next must have or different look .
In recent years the door and window industry has also evolved to better meet the demands of consumers . We ’ ve seen a shift away from a fairly limited range of styles available for windows and doors to a what is now a plethora of choices .
According to recent industry data , there is no doubt that routine white PVCu frames continue to dominate sales , but the increased range of frame colours we now have available , along with different frame designs such as flush-fit and the growth in the domestic aluminium market , means the market is much more responsive to changing consumer tastes .
As an industry , we are in a more positive position than ever given that we have moved from responding to change to actually driving it . Nowhere is this more apparent than with integral blinds , which have gone from being a relatively niche product at the beginning of the century to one that is inspiring consumers with new creative potential for their windows and doors .
Seeing windows and doors through a creative lens
Up until recently , windows and doors were often regarded by homeowners as a fairly functional purchase and all relatively standard looking , not necessarily something that could be easily tailored to meet their home décor and style goals . Inspired by home improvement TV programmes and online influencers , however , many people today see windows and doors in a very different light .
And the innovation of the fenestration industry has been key to this . Going hand in hand with framing developments , like
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give homeowners the opportunity to complete their windows and doors
’ flush fit PVCu systems and slimline aluminium , has been a range of ScreenLine ® integral blind systems developed by Italian company Pellini S . p . A ., which have introduced amazing styling potential .
ScreenLine ® systems , which are used in the manufacture of every Uni-Blinds ® branded integral blind system , give homeowners the opportunity to complete their windows and doors with a personal touch . This is particularly so for colour , both in the Venetian and pleated integral blind styles , which can be matched to the frame colour , no matter how unusual .