Pro Installer February 2021 - Issue 95 | Page 46

Business
46 | FEBRUARY 2021

Business

Read online at www . proinstaller . co . uk

TIME TO GO SHOPPING FOR SOFTWARE

The TOUCH software store is now …. OPEN .

Purplex provides stylish new brand and website for luxury aluminium fabricator

Installers can head straight to the website at https :// bm-touch . co . uk / installer register their details and purchase the brand-new TOUCH Vendor remote sales and ordering software from the Business Micros Group .
When they enter the store , they can watch a ‘ live ’ demo of TOUCH Vendor , check out the pricing options and see how to add it to their website and get started . They can also download a complete guide to the software and use the live chat function to get instant online help and support setting up their account .
The TOUCH store is packed with information showing how TOUCH Vendor works and all the clever features and end to end compatibility which make this Business Micros group solution stand out from the other software tools designed for installers .
Paul Callaghan from group company The Consultancy , which was behind the frontend design of TOUCH , says it ’ s the solution that installers have been waiting for from the biggest name in fenestration software . It uses industry standard data and , crucially , doesn ’ t tie the installer to any single supplier .
He adds : “ Now that the store is open , it ’ s just a few simple steps for installers to add
in their own colours and logos and choose which products they want to quote on from the in-built menu . They can be generating leads from their website , pricing those enquires from within the software and using it for remote or even socially distanced , face to face sales calls within a couple of hours .”
Fleetwood Architectural Aluminium approached Purplex as they were looking to move into offering aluminium products into the retail market , to both manufacture and install .
Using 30 years of industry and brand building experience , Purplex worked with them to create NÜEVO HOME , a brand that establishes a new standard in luxury home renovation . And the impressive website www . nuevo-home . co . uk has gone down a storm with NÜEVO HOME , and Director , Amar Dhillon is delighted with the result .
“ The website is stunning , and we wanted to make sure that when customers visit they have an enjoyable experience , while being able to find out everything they need to know about our products and service .
“ It ’ s important that we have a website that demonstrates our high-quality products and standard of service . NÜEVO HOME is all about refined architectural solutions and experiences that exceed all expectations – and this website certainly does . Purplex really delivered .”
Adi Day , Purplex ’ s Digital Director , commented : “ As NÜEVO HOME manufacture and install luxurious renovation services within a variety of high-end domestic settings , we provided a website that matches that stunning , high-finish style and we are delighted that NÜEVO HOMEs are as happy with the finished product as we are .
“ The digital shift caused by the coronavirus pandemic last year means that , overnight , a company ’ s website has become its most important business asset . Now , more than ever , companies need to rethink their website and online presence and NÜEVO HOME will certainly see the benefit .”
www . purplexmarketing . com
Open to any company employing over 51 staff and with its HQ in the South West , CDW Systems impressed the team of independent judges with its continued investment , proven sector leadership and solid growth – despite the challenging year .
CDW ’ s Group Chairman Jeremy Phillips commented : “ It ’ s testament to the hard

CDW Systems named Business Leader Awards finalist

Leading aluminium fabricator CDW Systems , specialists in trade supply of aluminium window , door , and curtain wall products , has been nominated for Business of the Year at this year ’ s Business Leader Awards .
work we have put in as a business for both ourselves and our customers .”
As the most prestigious and celebrated business event of the year in the South West , the Awards usually features a glamourous , black-tie , gala evening , with previous hosts including Sir Ranulph Fiennes OBE , Michael Portillo , Gyles Brandreth , Jeremy Vine , and Russell Kane . However ,

a testament to the hard work we have put in

it will be a virtual event this year – with more details to be released in due course .
www . cdwsystems . co . uk

PURPLEX INVESTS £ 1M IN SECOND SITE

Leading full-service marketing agency Purplex has invested around £ 1m in a new office on the same South West site as its current headquarters . The brand-new office facility will aid Purplex ’ s rapid expansion plans and can accommodate 150 plus additional employees . It will also feature a TV / recording studio and dedicated training centre – and it will become the first net-zero carbon office in the South West .
“ Purplex has grown exponentially in recent years , producing fantastic results for customers , and this investment is testament to the demand for our services ,” said Andrew Scott , Purplex ’ s MD .
“ The new office will give us the space to continue our upward trajectory and grow each area of our operation – from PR and digital marketing to web design and video production .
“ But we also want to secure the future of the business too , which is why we will provide the next generation with training and are committed to climate change , sustainability and bio-diversity .”
Currently based at the headquarters of parent company the Ascot Group , which also includes award- specialist data supplier Insight Data and Business Leader , the UK ’ s leading B2B media company , Purplex plans to expand to 200 staff in the next three years .
“ This is now the third building in the Ascot Group ’ s office estate and the additional office was vital to Purplex ’ s future growth ,” added Andrew .
“ The close proximity to the rest of the Ascot Group also means we can maintain strategic partnerships with fellow group businesses , and provide a world class marketing , media and technology company .”
www . purplexmarketing . com