Pro Installer February 2021 - Issue 95 | Page 11

News
Read online at www . proinstaller . co . uk
FEBRUARY 2021 | 11

News

‘ VOICE OF THE TRADE ’ GETS LOUDER IN 2021

PRO Installer partners with Stevenswood Trade Counters , adding more than 20 outlets to its already 650-strong monthly distribution points .
PRO Installer and Stevenswood Trade Counters have teamed up so that customers can pick up their copy of the newspaper-style magazine at the same time as their door and window frames , sealant , glass , rooflines or any other fixings they require in Stevenswood ’ s 23 outlets across the UK . Currently , Clearview Group – PRO Installer ’ s publisher - delivers 30,000 magazines every month ( including July and August when many trade titles have a break ) and
sees this growing through 2021 , as it hurtles towards its centenary issue , later this year .
PRO Installer ’ s Steve Sidebottom commented : “ Trade counters are the first port of call for many fitters every day , therefore trade counters are our priority when it comes to distributing the magazine . Excuse the pun , but teaming up with Stevenswood really is the perfect fit . The brands supplied from their trade counters daily are exactly the businesses that use PRO Installer to release
news , product information , how-to guides , installer support , business advice , industry insight , Government guidance and more . Put simply , Stevenswood customers are PRO Installer readers .
“ Throughout 2020 , PRO Installer – and the Clearview Group as a whole – has been proactive , rather than reactive , in reaching in our audience . We have never missed a month , we have bolstered our online presence , but we have retained and even sought to increase our hard copy distribution

Stevenswood branches are all about supporting the installer

as research has shown that that is the format our audience , especially of PRO Installer , prefer . On top of this we have switched to sustainable , compostable wrappers for our Clearview magazine – in partnership with VEKA Recycling – and signed a sponsorship deal with FIT Show in September , for its newly-scheduled week event , to ensure more installers can attend without
missing a day ’ s work – or pay .
“ Now , teaming up with Stevenswood is the latest step to getting more PRO Installer to more installers . And , with a tagline of ‘ Voice of the Industry ’, the message is loud and clear , you wanted more magazines and that ’ s what we ’ ve done !”
“ Our Stevenswood branches are all about
supporting the installer . We give tea and coffee , free fixings and packers , free skip use , free marketing materials , free use of our “ quote2win ” app and a great range of windows doors and roofs . It is great to extend this to include a free copy of PRO Installer magazine to read with a free brew . Why not pop in to have a look ? We are opening more branches this year so keep an eye out for us ,” added David Leng Chief Executive of Stevenswood and the Customade group .

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