FEBRUARY 2020 | 43
Products
Read online at www.proinstaller.co.uk
BUMPER
YEAR FOR:
‘BEST
SOLID
ROOF
SYSTEM’
The Ultraroof solid roof
lation. I now have a beautiful
extension which has excel-
lent thermal efficiency, high
performance glass and bi-fold
doors opening directly into the
garden – it’s perfect.”
Kasia is not alone in being a
huge fan of Ultraroof’s beau-
tiful good looks. Independent
research carried out earlier
this year found that 8 out of
10 homeowners would choose
to buy the Ultraroof system
over leading competitors,
based on roof appearance and
aesthetics* - making it the
consumer’s tiled roof system
of choice. Fully configurable
into any shape or size, Ultra-
roof is now 20% faster to fit
and a huge support pack-
age is available to installers,
including site-assists for first
installations with Ultraroof’s
dedicated Product Manager,
Mark Bowler.
Along with being the solid
roof preferred by 8 out of 10
homeowners, Ultraroof was
also recognised at a number
of prestigious industry awards
only does
‘ it Not
look stunning
but the new,
properly insulated
extension, has
affected the
temperature
of the house
downstairs
’
ceremonies during 2019,
including the G Awards, the
Conservatory and Orangery
Awards, and the Pitched Roof-
ing Awards, winning awards
for Customer Care Initiative of
the Year, Technical Innovation
of the Year, Best Solid Roof
System, as well as wins for
Ultraroof installations.
www.wendland.uk.com
* (Independent market
research study conducted
during February 2019
amongst 64 UK homeowners)
system had quite a year in
2019. In February it became
the tiled roof system preferred
by 8 out of 10 homeowners
during independent research,
in October the system won two
awards at the Conservatory &
Orangery awards, in Novem-
ber Ultraroof won the award
for Customer Care Initiative
at the ‘Industry Oscars’: the G
Awards, and finally in Decem-
ber, it was declared Best Solid
Roof System at the Pitched
Roofing Awards.
Now both Wendland in-
stallers and Ultraframe
installers can access the
multi-award-winning system.
Wendland Head of Marketing,
Andrew Parmenter, spoke to
Clearview about the bumper
year for the system, and what
lies ahead for 2020.
“We were really happy to
see Ultraroof recognised for
so many things in 2019 – the
design and quality of the
product, the huge amount of
support we offer to installers
fitting the roofs, and of course
how it looks in real life - either
when transforming old, tired
conservatories into warm new
extensions, or being used on
new build extensions.
Ultraroof really is a star in so
many aspects. It’s the warmest
solid roof on the market at just
0.17, and this can be improved
even further to 0.13 by simply
adding extra insulation. Ultra-
roof isn’t based on conserv-
atory roofing technology and
its 380mm box beam means
that no matter what the style
or shape, Ultraroof will never
need a tie bar – ever. This is a
really important benefit to sell
to homeowners as high vaulted
ceilings are spoiled with tie
bars on many competitor
systems. The wide box beam
also ensures that the eaves
is always properly insulated
and above it, air flows under
the tiles, removing the risk of
condensation which could be a
problem on other systems.
Ultraroof’s immense strength
is another huge selling point as
it allows for spans of up to 4m
without the need for any ad-
ditional portal support, which
can save installers around
£1400 on a project.
Of course, fitters were a
major consideration for us when
we designed the system, and
Ultraroof features unique panel
technology with a steel/timber
i-beam and clips that form a
clever batten structure - mean-
ing that no internal or external
battening is required. This offers
huge time saving benefits on
site, along with the handy pre-
cut tiles and the fact that there
is no cutting or trimming of
OSB or insulation needed.
While the system itself is
highly advanced, we’ve also
been sure to create a powerful
service offer to help Wendland
retailers with selling, surveying
and fitting Ultraroof - in fact,
the level of support available
to installers for Ultraroof is
unmatched in the industry and
was what clinched the G19
Award win for Customer Care
Initiative of the Year. From site
assists for every first instal-
lation, to bespoke training
courses tailored to the training
needs of each fitter/company,
technical support by phone,
email and WhattsApp, writ-
ten and video how-to guides
covering every stage of the
installation process, along with
sales training and fantastic
marketing support, no install-
er needs to feel alone when
fitting Ultraroof.
I’d invite anyone looking for a
solid roof system that has it all
to get in touch to let us show
you what Ultraroof is all about.
It has a high level of technology,
good looks, fitter friendly fea-
tures, all the support you could
need, and the reassurance of
a brand that has been estab-
lished for over 25 years and is
part of the highly respected
Ultraframe family. It really is
the solid roof that has it all –
and we’re very happy that our
belief in the system and the
hard work of our teams has now
been backed up with a raft of
awards from our industry. 2019
was a great year for Ultraroof
and its installers and we have
even more planned for 2020.”
To find out more about
Ultraroof visit www.wendland.
uk.com or call 01200 452345.