24 | FEBRUARY 2020
News
Read online at www.proinstaller.co.uk
DECADES OF CONFIDENCE,
AND NOW A YEAR OF TRUST
It’s been an exciting year for Abloy, with the unveiling
of its latest global vision – ‘Abloy For Trust’ - cementing
the company as a pioneer in security and positioning
the trusted brand for continued growth in future.
Kick-starting 2019,
‘Abloy For Trust’ was
launched to reflect
Abloy’s evolution to a
modern digital brand and
revitalise its core val-
ues. To promote this new
agenda, Abloy wanted to
partner with a prominent
figure that personified
their values to amplify
the message.
Valtteri Bottas, suc-
cessful racing driver and
renowned Finnish figure,
was identified as the ide-
al spokesperson aligned
with Abloy’s core beliefs
and became a partner for
the brand.
Valtteri Bottas is a
Formula 1 icon and has
added four wins to his
belt this season, finishing
second in the champion-
ship. Some of the qualities
that Valtteri shares with
Abloy are his trustwor-
thiness, his technological
pioneering and innovative
approach, the fact he al-
ways delivers a first-class
performance and puts
teamwork at the heart of
everything he does.
The pinnacle of the
years’ partnership was a
hotly anticipated visit by
Valtteri to the Abloy UK
stand at IFSEC Inter-
national 2019, where he
hosted an exciting Q&A
to answer questions
about his collaboration
with the brand.
His warm and ap-
proachable demeanour
on the stand was a big
hit, with visitors flock-
ing to the stand to get a
glimpse of the star and
have even have a selfie
with him.
It’s clear to see Abloy
has gone full throttle
with ‘Abloy For Trust’
this year, combining over
110 years’ experience in
providing the highest cal-
ibre of security products
across the globe, with
its innovative new vision
comprising of four key
pillars.
his warm and
‘ approachable
demeanour
on the stand
was a big hit
’
The first of these is
Abloy’s role as a trusted
advisor, priding itself on
providing support and
valuable advice through-
out the specification
process. This includes
sector experts advising
on bespoke solutions
that improve security
and efficiency, and edu-
cating customers on how
to utilise the system to
its full potential.
New appointments in
2019 enhanced Abloy’s
industry-specific exper-
tise and role as a trusted
advisor, with the addi-
tion of dedicated Market
Development Manag-
ers boasting in-depth
knowledge and experi-
ence in critical national
infrastructure sectors
such as telecoms and
transport.
The second pillar is
Abloy leading the way
with innovation, a pioneer
in locking, access con-
trol, door solutions and
related services, offering
solutions that are secure
and easy to use. Elec-
tromechanical systems,
such as CLIQ®, utilise the
renowned physical quality
of Abloy hardware with
the latest innovations
that connectivity can pro-
vide, including audit trails
and programmable access
rights.
Operating in over 90
countries, Abloy also
strives to be a first-class
service provider, to satisfy
customers who demand
the highest level of con-
venience and reliability
when it comes to secu-
rity.
Finally, Abloy has built
a strong community
of true professionals
who are proud of their
achievements, consist-
ently setting the bar
high and aiming even
higher. The community
goes from strength to
strength, leading the way
in ensuring products are
fit for purpose and can
meet demands of safety
and security.
The Abloy brand has
seen huge global success
in recent years too. Parent
company Abloy OY was
named the most valued
brand in Finland by the
country’s leading market-
ing publication, Markki-
nointi & Mainonta, and
Abloy USA were awarded
a prestigious Platinum
GOVIE award for PRO-
TEC2 CLIQ®, recognising
outstanding government
security products.
But Abloy will not rest
on its laurels, and con-
tinues to push forward
with its growing success
to change the face of
security. Education is
key - not only to educate
how to install and use
products effectively but
on critical issues such
as fire door safety and
compliance.
the revitalised
‘ values
still hold
the essence of
Abloy’s heritage
and quality
that customers
come to expect
and trust
’
The Academy has
provided end-users and
installers the importance
of compliance for over
10 years by developing
knowledge and skills, as
security solutions can only
be realised by the abilities
of the people who specify
and install them.
To conclude, it’s been
an amazing year for
Abloy with an updat-
ed vision on the future
of security and access
control solutions. The re-
vitalised values still hold
the essence of Abloy’s
heritage and quality that
customers come to ex-
pect and trust.