FEBRUARY 2018 | 17
News
Read online at www.proinstaller.co.uk
TOP BRANDS BACK NATIONAL
HOME IMPROVEMENT WEEK
A new consumer-facing marketing
initiative for Spring 2018 - National
Home Improvement Week - is being
launched by the home and garden
industry. Co-ordinated by the
British Home Enhancement Trade
Association (BHETA), it is being
backed by brands from more than 15
of the leading supplier companies.
Using the registered tag line
‘Love The Home You Live In’, the
consumer awareness week will
see leading industry names such
as Akzo Nobel (Dulux, Polycell,
Hammerite, Cuprinol), Stanley
Black & Decker, Henkel (Loctite,
Unibond, Solvite, No More Nails
and Nitromors) Fiskars, Shur-
tape (Duck Tape, Frog Tape and
T-Rex Tape), Husqvarna (Garde-
na, Flymo, McCulloch, Jonsered,
Universal), What More UK, Trend
Tools, Harris, Nilfisk, QEP (Vitrex,
Plasplugs, Homelux), Duracell and
ERA working together to engage
with consumers and stimulate
retail sales. The awareness week
will be 12th March to 18th March
inclusive ahead of the key Easter
sales period.
National Home Improvement
Week will embrace all aspects of
home and garden improvement
from trends to techniques and from
achievement to enjoyment. The
initiative will play out using the full
suite of social media - Instagram /
Twitter / Pinterest / Facebook – as
well as traditional media com-
munications. At its heart will be
a dedicated website of ideas and
information, blogs and ‘how to’ vid-
eos. There will also be a full suite
of marketing materials for retailers
and wholesalers including point
of sale, posters, and press ads, to
enable them to promote their par-
ticipation and drive sales ahead of
the key Easter period.
Paul Grinsell, home improve-
ment director at BHETA, outlined
the objectives and deliverables
of this ‘unique in the industry’
campaign. “National Home Im