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PRO INSTALLER FEBRUARY 2016
PRO BUSINESS
@proinstaller1
CORPORATE HOSPITALITY
– COMPARING THE VALUE
The 2016 RBS Six Nations Championship recently took place. This annual event has a powerful draw, with
thousands of tickets sold to corporate companies looking to entertain
their clients. Companies face the
decision of which event to invite clients to, this one or another, and the
wrong choice can cost money.
An estimated £1billion is spent on official
packages to major sporting and musical
events each year as corporate hospitality
takes a more prominent role in the sales
strategy of large companies. Inviting clients
to corporate events enables top executives
to build relationships with their clients in a
more informal and social environment.
Often the responsibility of selecting and
booking hospitality packages falls on the
PA’s desk. The pressure of choosing the
right package for the boss to entertain
their key clients can be overwhelming.
With so many packages available, how can
one ensure that instead of entertaining a
top client in a private box overlooking the
action on the pitch, that they don’t end up
standing in the rain next to a white van,
dispensing tomato sauce onto a sorry-looking hot dog two miles from the ground for
a client with a face like thunder? Selecting
the right package is indeed a minef