Business
42 | DECEMBER 2025
Business
HÖRMANN’ S‘ DOOR SECURE TEAM’ CAMPAIGN CONTINUES TO DRIVE GROWTH IN ROLLER DOOR SALES
With a blend of bold creative messaging and strong dealer engagement, the campaign has delivered a significant 35 % year-on-year increase in sales for the RollMatic range of doors.
Spearheaded by a collaboration with former Gladiator star Wolf, the campaign highlights the critical differences between high-quality roller garage doors and lower-grade alternatives. Through a series of engaging social media videos and in-person appearances, Wolf has become the Hörmann face of security, reliability, and professional installation.
The first phase of the campaign introduced the Door Secure Team, led by Wolf, in a humorous video posted on Facebook and Instagram demonstrating just how easy it is to break into a cheap roller door. The message was clear- homeowners should avoid poor-quality options and instead choose the secure and durable RollMatic T door from Hörmann.
Wolf’ s involvement then extended to the FIT Show, where his guest appearance on the Hörmann stand generated strong footfall, interaction, and brand visibility, with his presence creating a memorable experience for all visitors to the stand.
In the second phase, the tone shifted to a more no-nonsense, direct approach. Wolf returned in a series of straight-talking videos that exposed the risks associated with substandard roller doors. These videos also provided homeowners with five essential questions to ask before purchasing a roller door and debunked the common myth that all roller doors are the same.
Building on the campaign’ s success, Hörmann have now added a seasonal element. Two new videos- the Halloween-themed Howl-oween Horror Show and The Fright Before Christmas have been created. Once again featuring Wolf, they reinforce brand messaging with timely content and consumer-friendly advice.
Throughout the campaign the emphasis has been on the importance of using qualified, trained installers and directs customers to Hörmann’ s Dealer Finder to locate a Partner Standard installer – ensuring both product quality and expert installation. The campaign has generated over 140 online enquiries to date, in addition to numerous direct contacts
Scan here to view Howl-o-ween Horror Show
via phone and email to the dealer network. Dealers are seeing real benefits, with sustained interest and increasing orders, supported by strong consumer awareness and education.
David O’ Mara, Marketing Manager at Hörmann UK, commented,“ It’ s clear to see that the Door Secure Team promotion and our partnership with Wolf has been a resounding success. Most importantly, it’ s helping educate homeowners on the real risks of choosing cheap roller doors. We think we have set a benchmark in the industry with this campaign serving as an example of how targeted, creative marketing can deliver tangible, measurable results.”
www. hormann. co. uk
Scan here to view The Fright Before Christmas www. soudal. co. uk Experts in Sealants, Adhesives & PU Foams
CLD announces brand merge with Cova Security Gates
CARL RUTTER, NEW NATIONAL SALES MANAGER, FREEFOAM BUILDING PRODUCTS
Carl joined Freefoam in 2006 as Area Sales Manager for the South-West bringing with him extensive experience of trade counter supply in the PVC building materials sector. Carl was then promoted to National Business Development Manager in 2023. He has played a pivotal role in developing strong customer relationships and delivering sustained sales growth across the business.
As National Sales Manager, Carl will also work closely with the UK Sales Director Richard Jackson to focus on enhancing customer partnerships, expanding sales channels, developing the sales team and supporting Freefoam’ s continued investment in product innovation and market growth.
“ Carl’ s promotion is a reflection of his dedication, leadership, and understanding of our customers and products,” said Richard Jackson“ He has consistently demonstrated the ability to deliver results
In 2024, CLD acquired Cova Security Gates as part of its long-term growth strategy to strengthen its position in the high-security sector, and the formal brand merge marks the next stage of integration, bringing together their combined expertise under the CLD brand.
CLD’ s vast experience in global perimeter security and Cova’ s industry-leading HVM and access control technologies will deliver an expanded range of solutions, all designed to help organisations mitigate evolving risks across critical infrastructure, data centres, and other high-security applications. In addition, Cova’ s established service and maintenance packages will be incorporated into CLD’ s offering, ensuring customers benefit from enhanced aftercare and long-term support.
and motivate teams, making him the ideal choice to manage our national sales operation. This promotion is another example of how we work with team members throughout their career, supporting them to develop their aspirations and nurture their talents.”
www. freefoam. com
For customers, it will be business as usual in the short term, with no disruption to product availability or delivery. Cova’ s products will transition into the CLD portfolio as the new Cova Range, sitting alongside existing ranges such as Securus and FenceSafe. While names may change, the products remain the same trusted solutions that the market recognises.
www. cld-systems. com