Products
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DECEMBER 2024 | 39
Products
Five base colours that complement your foiled profile as standard .
“ SWITCHING IS ONE OF THE BEST DECISIONS I ’ VE EVER MADE ”
Better looking windows and doors , added value , happier customers .
Founded in 1997 , Windowise ( Phoenix Windows ) has been fabricating aluminium products alongside PVCu systems since it launched . However , earlier this year , the company made the decision to switch to Sheerline after receiving “ horrendous ” service from their previous supplier .
The company chose Sheerline over other systems houses for several reasons . The quality of the materials supplied , and the innovative products played a role , but so did the high-quality personal service that was promised and has consistently been delivered .
This was especially important to the Windowise team . With their previous supplier , there was minimal in-person contact with their sales rep and no support on a day-to-day basis , which is where Sheerline differentiates itself from its competitors .
For instance , there ’ s a dedicated technical team who provide day-to-day support , training provided as standard for new products , and regular calls and in-person meetings with sales reps and other Sheerline team members .
The other key difference in this scenario is Sheerline ’ s ability to deliver the promises it makes . This extends beyond innovative products and delivery lead times to technical product information , such as U-values .
Sheerline prides itself on offering transparency around its products and their capabilities . For instance , the company ’ s independently verified U-value reports for their whole product range are freely available – giving customers absolute confidence that what they sell complies .
Andy McCord , Windowise Managing Director , said : “ I think everyone knows , you don ’ t swap suppliers for no reason – it ’ s a big undertaking to switch . But the constant false promises and letting me down meant I was letting my customers down . It was the service and delivery – it was horrendous , and there was no sign of it getting better . So , I took the plunge and swapped suppliers .”
“ With Sheerline , it ’ s the complete opposite – it ’ s one of the best decisions I ’ ve made ,” he added .
As the company has found a trusted aluminium partner they can rely on , they ’ re focusing on realising their ambitious growth plans . This includes fabricating and installing new Sheerline products as and when they are launched .
Martin Hepburn , Area Sales Manager for the West Midlands , South Wales and Southwest , commented : “ When we first talked to Andy and the team , it was clear they were having real issues with their previous supplier – the kind of issues that Sheerline was launched to address .”
“ For us , it ’ s not just about innovative products , but top-quality service , training , and support to show customers there ’ s another option to the one offered by legacy systems houses ,” he added .
www . sheerline . com www . phoenixwindows . co . uk
Redefining Colour
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