Business
40 | DECEMBER 2023
Business
Read online at www . proinstaller . co . uk
Liniar ’ s Zero | 90 Promotional Campaign Shortlisted For G23 Award
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Liniar , the UK ’ s leading PVCu systems company and a subsidiary of Quanex , is proud to announce that it has been shortlisted for Promotional Campaign of the Year at the 2023 G Awards .
Liniar achieved remarkable success in 2023 with a multimedia campaign to launch its revolutionary Zero | 90 and Zero | 90R ultra energy efficient window and door systems .
Liniar ’ s Marketing department coordinated a cross-functional team , including members from the Sales , Design , Technical
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and IT departments , to ensure accurate and consistent messaging with seamless end-to-end planning . They also collaborated with a local agency , Fluid Ideas , developing creative branding to ensure that the Zero | 90 range would stand out in a highly competitive market .
This cohesive effort resulted in the execution of a highly successful multimedia promotional campaign that effectively showcased the ultra-energy efficient Zero | 90 and Zero | 90R systems , a range of products with energy performance capabilities
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that surpass the anticipated 2025 Future Building Standards requirements , in addition to staggering acoustic properties .
Branding , communication , advertising , email marketing , social media
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campaigns and launch events were meticulously planned and co-ordinated , leading to a streamlined approach that also included internal events to involve the whole Liniar workforce . |
In addition to demonstrating a genuine solution to future-proofing regulatory compliance , the Zero | 90 campaign effectively heightened awareness of impending Building Regulation changes , sparking |
meaningful discussions and demonstrating to the construction supply chain that the fenestration industry can contribute towards a Net Zero UK .
www . liniar . co . uk
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DOUBLE AWARD WIN FOR UAP
Beating stiff competition , including leading global brands , UAP was crowned Hardware Company of the Year at the National Fenestration Awards 2023 . The business was set up in 1996 by CEO David Jennings who was presented with a Lifetime Achievement Award in recognition of his contribution to the fenestration industry .
Armed with just a computer , David launched UAP from his spare room . From humble beginnings , David has been instrumental in expanding UAP ’ s customer base and product portfolio both organically and through strategic acquisitions . Today , UAP stands
as a £ 22 million business , boasting seven leading brands : UAP Locking Systems , UAP Fullex ,
UAP Intelligent Hardware , UAP Firemongery , UAP Trade Locks , UAP Security Hardware , and online specialist X-Fort . As the UAP family has grown , so has David ’ s commitment to people . He has cultivated a culture of inclusivity through initiatives such as the UAP Training Academy and by developing talent and promoting internally . In 2019 , he introduced a profit-sharing model , underlining his passion for treating people fairly and recognising their vital contributions to UAP ’ s success .
Beyond the boardroom , David has been a driving force behind the company ’ s Corporate Social Responsibility activities , from fundraising to build schools and a hospital in Nepal , to planting 50,000 trees , and donating PPE to local charities and community groups during the pandemic .
A leader beyond his business , David also serves as the Vice President of The Encephalitis Society and is the co-owner of the Manchester Thunder Netball team .
www . uapcorporate . com
New Young Enterprise Business Backer
As Young Enterprise ( YE ) launches its Business Backer campaign , ASSA ABLOY Opening Solutions UK & Ireland has demonstrated its dedication to the future entrepreneurs of Northern Ireland by becoming a YE Impact Business Backer .
The company ’ s contribution allows 50 young people to experience Young Enterprise ’ s school programmes each month , backing them to have entrepreneurial , enterprise and financial skills .
As a supporter of the Business Backer campaign , ASSA ABLOY Opening Solutions UK & Ireland has set a precedent for the rest of the business community , pledging their support to ensure young people are equipped with the skills and mindset to build thriving communities and a prosperous future in NI .
ASSA ABLOY Opening Solutions UK & Ireland is serious about providing a positive social impact to its local community , using Young Enterprise as a platform to drive positive change in NI , understanding that young people will face unprecedented challenges and that it is the duty of the business community to work together and prepare them to tackle whatever may lie ahead .
www . assaabloy . co . uk