PROINSTALLER . CO . UK THE VOICE OF THE TRADE

ISSUE 105 DECEMBER 2021

Insight Data , the glazing industry research and data company , recently carried out an industry survey , telephoning 2,500 installers to gauge the ‘ temperature ’ of the industry .

The survey asked 12 questions to understand how installers were faring compared to pre-pandemic levels and the results highlight some major alarm bells – as well as new opportunities ahead .

The Survey was unveiled at the Glazing Summit by Insight Data ’ s CEO Andrew Scott , who shared the data with 420 delegates .

Andrew commented : “ This survey goes straight to the heart of the industry , asking front-line installers about the key metrics in their business – enquiry levels , conversion rates , pricing levels , margins and consumer sentiment . It is essential that the whole supply-chain take notice , from fabricator through to component suppliers as it presents some potential risks – and opportunities .”

Enquiry Levels

We wanted to know how enquiry levels compared with pre-pandemic levels , and 63 % of installers reported a consistent increase , with 37 % saying they had a much higher level of sales leads .

This is good news for the industry and is set to continue as demand for home offices , gyms and more living space remains strong following the shift in working patterns and increase in ‘ work from home ’.

Conversion Rates

Of course , more sales leads are meaningless unless they convert into orders . And the Installer Survey showed that installers had seen an increase in conversion , too . Indeed , 53 % of installers reported slightly higher or much higher improvement in conversion demonstrating that homeowners were investing in their homes .

While there are signs of the market stabilising , a new demand for home-offices , home-gyms and more space is likely to be maintained following the shift in working patterns and ‘ work from home ’.

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