The company is working with video marketing specialist Video Production 4 to create valuable , powerful video content , with more than 50 productions already completed . These serve many different purposes , from ‘ how-to ’ instructional videos to help installers and end-users resolve common maintenance issues so engineer visits can be minimised , to virtual factory tours , marketing presentations for its Uni-Blinds products and insights into how its integral blinds are made .
But in addition to boosting its own communications resources , Morley Glass is also supporting Video Production 4 ’ s efforts to help the industry use video more
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smartly as society adapts to the Covid-19 restrictions . It is providing window and door installers with their own professionally produced 3D virtual showroom videos without the need for significant outlay – and some completely free of charge . |
Their joint effort has already enabled 22 window and door installers to benefit who can ensure their customers can still visit their showrooms in a virtual , socially distant way to support the sales process . And this 3D showroom virtual tour offer is |
still open to installers , who can take advantage of by contacting Video Production 4 ’ s Alan Tisch in the first instance .
Ian Short , MD of Uni-Blinds ® manufacturer and leading sealed unit manufacturer Morley Glass , says :
“ The video projects delivered by Alan and Video Production 4 have been extremely beneficial , particularly this year as installers have found it much more difficult to attract potential customers into their showrooms , or get out to see customers in person to demonstrate their products and services .
“ Alan is a dynamic video marketing professional who is easy to work with and understands how to communicate
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the benefits of even the most technical subjects . He takes time to understand the USPs of every product or service , and with his creative flair he is highly skilled at bringing these to life in his finished videos .”
Video Production 4 already works with several of the door and window sector ’ s most respected and successful brands , including Masterframe , Saint- Gobain Glass , Emplas and Morley Glass . Whilst they are all adopting their own approaches to video to suit their different objectives , they all share the common goal that the final video must be able to demonstrate a positive return on investment .
www . videoproduction4 . co . uk
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The “ How Business Owners Can Use Partitioning and Ironmongery to Help Manage Social Distancing ” guide has been created by two of Britain ’ s leading construction interior trade organisations – the Guild of Architectural Ironmongers ( GAI ) and the Finishes and Interior Sector ( FIS ).
The guide aims to provide advice as to how to create the correct solution , addressing the issue of DIY screens that all too often fail to perform properly and can have unforeseen consequences with lighting ,
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ventilation and even escape routes .
The GAI and FIS call the process re-cellularisation - the opposite to creating open plan spaces - and is intended to provide cellular space where social distancing can be provided , where teams can collaborate , and where individuals can find safe concentrated spaces when they are in the office .
“ Within less than a year , Covid-19 has impacted every aspect of our lives . We ’ ve already seen big changes to the way that buildings operate , such as one way systems , and
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workplaces will need to continue to be responsive as new Government advice is released ,” said Douglas Masterson , technical manager at the GAI . “ Businesses need to protect staff , adhere to social distancing and maintain high standards of hygiene without compromising safety and security .
“ This guide will be useful to employers who are looking for proactive solutions . It will help them to identify where measures should be implemented and the types of products that can deliver a safe and secure working environment .”
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Implementing cellularisation using partitioning raises several questions about the considerations building owners need to make when it comes to choosing and installing partitioning systems as well as ironmongery products . Performance considerations , including fire resistance of the partitioning and doors , reducing sound transmission and privacy , must also be considered along with the need for increased ventilation which has a substantial impact on reducing viral infections between occupants . |
The guide also shows ways in which new partitions can look by using solid , glazed , part glazed and double glazed elevations , and adding blinds or manifestation which can reinforce a corporate identity or add images of outdoor landscapes to the space .
Joe Cilia , technical director at FIS , added , “ We wanted to produce an accessible and useful guide that can be used by any business to understand how to approach the issue . The flow chart that we produced with the GAI is easy to follow and ensures
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that any unknown unknowns are dealt with .”
The guide discusses all aspects of partitioning and how employers can sub-divide working space to protect staff , including using the right ironmongery and how to reduce infection via touch points .
The guide can be downloaded from www . gai . org . uk / IndustryUpdates or www . thefis . org
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