Pro Installer December 2020 - Issue 93 - Page 46

46 | DECEMBER 2020


Read online at www . proinstaller . co . uk


The UK ’ s leading integral blinds manufacturer Morley Glass is putting video at the heart of its marketing and customer care programmes and supporting installers to do the same , to provide customers and end-users with easy access to key information and resources in an increasingly ‘ online first ’ world .
The company is working with video marketing specialist Video Production 4 to create valuable , powerful video content , with more than 50 productions already completed . These serve many different purposes , from ‘ how-to ’ instructional videos to help installers and end-users resolve common maintenance issues so engineer visits can be minimised , to virtual factory tours , marketing presentations for its Uni-Blinds products and insights into how its integral blinds are made .
But in addition to boosting its own communications resources , Morley Glass is also supporting Video Production 4 ’ s efforts to help the industry use video more
smartly as society adapts to the Covid-19 restrictions . It is providing window and door installers with their own professionally produced 3D virtual showroom videos without the need for significant outlay – and some completely free of charge .
Their joint effort has already enabled 22 window and door installers to benefit who can ensure their customers can still visit their showrooms in a virtual , socially distant way to support the sales process . And this 3D showroom virtual tour offer is
still open to installers , who can take advantage of by contacting Video Production 4 ’ s Alan Tisch in the first instance .
Ian Short , MD of Uni-Blinds ® manufacturer and leading sealed unit manufacturer Morley Glass , says :
“ The video projects delivered by Alan and Video Production 4 have been extremely beneficial , particularly this year as installers have found it much more difficult to attract potential customers into their showrooms , or get out to see customers in person to demonstrate their products and services .
“ Alan is a dynamic video marketing professional who is easy to work with and understands how to communicate
the benefits of even the most technical subjects . He takes time to understand the USPs of every product or service , and with his creative flair he is highly skilled at bringing these to life in his finished videos .”
Video Production 4 already works with several of the door and window sector ’ s most respected and successful brands , including Masterframe , Saint- Gobain Glass , Emplas and Morley Glass . Whilst they are all adopting their own approaches to video to suit their different objectives , they all share the common goal that the final video must be able to demonstrate a positive return on investment .
www . videoproduction4 . co . uk


The “ How Business Owners Can Use Partitioning and Ironmongery to Help Manage Social Distancing ” guide has been created by two of Britain ’ s leading construction interior trade organisations – the Guild of Architectural Ironmongers ( GAI ) and the Finishes and Interior Sector ( FIS ).
The guide aims to provide advice as to how to create the correct solution , addressing the issue of DIY screens that all too often fail to perform properly and can have unforeseen consequences with lighting ,
ventilation and even escape routes .
The GAI and FIS call the process re-cellularisation - the opposite to creating open plan spaces - and is intended to provide cellular space where social distancing can be provided , where teams can collaborate , and where individuals can find safe concentrated spaces when they are in the office .
“ Within less than a year , Covid-19 has impacted every aspect of our lives . We ’ ve already seen big changes to the way that buildings operate , such as one way systems , and
workplaces will need to continue to be responsive as new Government advice is released ,” said Douglas Masterson , technical manager at the GAI . “ Businesses need to protect staff , adhere to social distancing and maintain high standards of hygiene without compromising safety and security .
“ This guide will be useful to employers who are looking for proactive solutions . It will help them to identify where measures should be implemented and the types of products that can deliver a safe and secure working environment .”
Implementing cellularisation using partitioning raises several questions about the considerations building owners need to make when it comes to choosing and installing partitioning systems as well as ironmongery products . Performance considerations , including fire resistance of the partitioning and doors , reducing sound transmission and privacy , must also be considered along with the need for increased ventilation which has a substantial impact on reducing viral infections between occupants .
The guide also shows ways in which new partitions can look by using solid , glazed , part glazed and double glazed elevations , and adding blinds or manifestation which can reinforce a corporate identity or add images of outdoor landscapes to the space .
Joe Cilia , technical director at FIS , added , “ We wanted to produce an accessible and useful guide that can be used by any business to understand how to approach the issue . The flow chart that we produced with the GAI is easy to follow and ensures
that any unknown unknowns are dealt with .”
The guide discusses all aspects of partitioning and how employers can sub-divide working space to protect staff , including using the right ironmongery and how to reduce infection via touch points .
The guide can be downloaded from www . gai . org . uk / IndustryUpdates or www . thefis . org