Pro Installer December 2020 - Issue 93 - Page 44

Business
44 | DECEMBER 2020

Business

PURPLEX INVESTS IN NEW PEOPLE TO SUPPORT CLIENTS DURING UNCERTAIN TIMES

Despite the challenges that came with lockdown , Purplex , the leading full-service marketing agency , has flourished over the past few months and welcomed five new members to its team .
Former luxury car marketing executive Paige Sharman joins as a new Content Creator , while digital marketer Kate Hitchens has joined the Organic Search SEO team . And with a BSc Hons in Applied Computing , Benjamin Debreceni is the latest recruit to join the web department team as a Software Application Developer .
With a passion for IT , Martyn East joins Purplex
( Left to Right ) - Paige Sharman , Martyn East , Laea Marshall , Kate Hitchens and Benjamin Debreceni
as a Client Services Executive , while former news reporter and magazine journalist Laea Marshall joins the company as a PR Copywriter .
All five are based at the award-winning PR , digital marketing and creative agency ’ s state-of-the-art headquarters just outside Bristol .
Andrew Scott , the agency ’ s Managing Director , comments : “ Whilst other companies are downsizing , we are recruiting the best talent . My logic is simple – if we deliver even better results and service for our customers , they win , and then we win .”
www . purplexmarketing . com
Read online at www . proinstaller . co . uk

MASSIVE MARKETING OPPORTUNITY FOR RMI SUPPLIER COMPANIES RIGHT NOW

Jade Greenhow , Director of Operations at Insight Data alerts businesses selling of huge opportunity to market .
“ If you sell into the home repair , maintenance and improvement industry , now is the time to invest in marketing . This is because UK Gov Chancellor Rishi Sunak recently claimed that a third of Brits are planning to spend savings from the stamp duty tax holiday on home improvements and renovations .
“ With that increased demand for products and services , installers , builders and builder ’ s merchants stand to win big . If you want to sell your services or products to them now is the time to reach out . They ’ ll need what your selling in order to meet increased demand .
“ Of course , any lockdowns will affect the ability of builders and installers to carry out work but expect that demand to stay until early 2021 . With a third of Brits planning to spend savings on home improvements and renovations , this is a huge opportunity for product suppliers
to secure work over the winter period . Amongst others , it is expected that housebuilders , estate agents , tradespeople and DIY stores could all benefit from this spike in consumer spending .
“ Don ’ t miss your opportunity to meet demand . Double down on your marketing to reach installers , builders and builder ’ s merchants with Insight Data . We can help you to effectively target them with our powerful sales and marketing solutions . Insight Data also sell prospect database lists to help you effectively market your products and services .”
www . insightdata . co . uk

Insight Data Hires Experts to Provide Market-Leading Services

Due to an explosion in demand for their services since April this year , Insight Data , the leaders in market intelligence in the fenestration industry , have hired five new team members .
Their new data scientist has over ten years of experience in A . I and data science and has worked for industry-leading agencies such as Mediacom and Star Com .
Demand for the company ’ s email marketing service has quadrupled throughout 2020 . In response , they have also brought in an email marketing specialist . She joins Insight Data fresh from a role at an international publishing company , Future . Both will vastly improve the exciting and effective products and services that they offer .
Jade Greenhow , Operations Director of Insight Data , comments :
“ We are constantly hiring new talent to enhance our services and support our customers . In a time when most businesses are having to cut back , we are choosing to bring in new talent . This demonstrates our collective ethos of always wanting to innovate and pioneer , no matter what is happening in the world at that time .
“ We ’ re excited to welcome our new members to the Insight Data team . As we look to introduce more businesses to our innovative sales and marketing solutions , they will all further strengthen an already talented team of professionals . Investing in new talent is just one of many ways we ensure that we always offer the tools and support customers need to grow their businesses .” www . insightdata . co . uk