Pro Installer December 2020 - Issue 93 - Page 11

Read online at www . proinstaller . co . uk
DECEMBER 2020 | 11


4 . As an independent manufacturer , we only sell through stockists and merchants in the UK
The world has changed beyond measure since our early days - from the political landscape and climate change to changing demographics and consumer preferences – and we ’ ve built our brand around quality , choice , products guarantees and customer support . Supporting customers and helping them grow has been the key to our success over the past thirty years . When we set up in the UK over 20 years ago , we decided not to compete with customers with our own network of distribution channels , but only to sell through stockists and merchants in the UK . We then extended our support to the whole supply chain from stockists and merchants , through to installers and newbuild partners .
6 . Meaningful guarantees give installers the edge
Based on the quality of Freefoam products , we ’ ve developed meaningful product guarantees to help customers stand out and give homeowners extra peace of mind . Freefoam ’ s innovative production techniques are the foundations of our 20-year Lifetime Guarantee on white roofline , with 10-years on colour roofline and cladding .
Freefoam Registered Installers get an extra boost with our market-leading 50-year Lifetime Extended Guarantee to give homeowners even further reassurance . Our Registered Installers like Jason Large , Director of Simply Roofline say the Extended Lifetime Guarantee is a great selling tool : “ We use Freefoam ’ s full range because they supply excellent quality products and they offer extended guarantees to customers . The lifetime guarantee gives us an edge over our competitors as not all companies offer this .”
5 . # HelpingCustomersGrow is the secret to our success
Customer support goes beyond great products and guarantees to reliable service and a dedicated customer service team . We also offer a range of marketing packages , POS , brochures and samples to help stockists and installers sell more and build their own brands . Each customer has different priorities and requirements so we tailor support and offer everything from social media toolkits and videos to brochures and flyers . Freefoam stockists and registered installers also benefit from consumer-facing websites : www . myfascia . co . uk and www . mycladding . co . uk which generate quality leads for customers by directing homeowners to their nearest stockist and our network of registered installers .
Supporting customers is a way of life at Freefoam and we ’ ve formalised it in an ongoing marketing campaign , # HelpingCustomersGrow , to celebrate our customers ’ achievements and their strong partnerships .
7 . Cladding is the next big thing
2020 has been a challenging year but the home improvement market is booming . One effect of the two national lockdowns has been the surge in homeowners looking at ways to improve and add value to their homes . Cladding is an important trend and we ’ ve seen demand skyrocket since March because it ’ s an easy , low maintenance ways of updating facades and giving properties a facelift . Another reason for this spike is the rising demand for garden rooms and home offices . Freefoam ’ s wide range of cladding solutions , including our Fortex and X-Wood brands , are a popular choice with installers because they offer easy installation and long lasting , maintenance free performance . Homeowners choose from a range of styles and colours and our consumer-facing website www . mycladding . com gives installers genuine leads and a handy product visualiser to help on sales visits . Most Freefoam cladding also comes with a 10-year product guarantee .
freefoam . com

New Video Featuring Technical Operations Manager , Geoff Barnett

Freefoam is proud to launch a second video in a series to mark our 30 year anniversary , featuring key people who have played a significant part in the growth and development of the business .
This new short film features Geoff Barnett , Technical Operations Manager . With a role at the heart of our manufacturing business hear why Geoff came to be part of the PVC industry and find out about the part he has played in the site expansion and significant increase in production capacity moving from just four extrusion lines back in 2008 to today ’ s total of 15 .
Having worked for Freefoam for 12 years Geoff sees the strength of the company coming from its people and the way they are encouraged to interact and work together . Geoff comments “ Freefoam is a proactive business , with an abundance of people all trying to do their best .” Geoff explains how operating as an independent manufacturer has had its challenges but Freefoam continues to prosper year on year and he sees the a positive future .
Colin St John , Commercial Director , summarised : “ Our success is based on surrounding ourselves with good people , and Geoff is amongst the best in his field . Working with his teams to move our mixing facilities from Stockport to a brand new multi-million pound mixing plant in Northampton was a complex and extremely challenging project and highlighted Geoff ’ s skills and expertise .”
View the video at : https :// www . youtube . com / watch ? v = XUOy4ZO _ hlo & feature = youtu . be & app = desktop