46 | DECEMBER 2019
Read online at www.proinstaller.co.uk
HAVE YOU OUTGROWN
Andrew Scott, CEO of leading full-service marketing agency Purplex, discusses whether
you have outgrown your current marketing agency – and if it’s time for a change.
We outgrow many things in our
everyday lives and it’s the same in busi-
ness and marketing.
And if you’re looking to move your busi-
ness to the next level then you need to ask
yourself if you have outgrown your current
Because, while they may have helped
get your business to the point it’s at today,
are they necessarily going to be able to
help get you to where you want to go
Don’t stunt your growth
Your business is evolving constantly, but
the chances are your current marketing
agency hasn’t evolved with you.
They may have been perfect for building
a website and a small-scale advertising
campaign to build your brand through the
local and trade press.
To take your business to the next level,
however, you may need a marketing strate-
gy that operates across print, digital, social
and broadcast media.
It could be that you now need to con-
centrate on lead generation from your
website, or you need a professional video
to engage with a new market.
Can your current agency effectively man-
age the complex mix of channels, tools
and content to help your business make
that next step?
If they can’t, then your business will
Knowledge is power
One of the things that I still find stag-
gering is that companies will work with
a marketing agency that has little or no
sector experience or knowledge.
It’s akin to asking your friend who has a
passing interest in cars to fix your Ferrari
– they might be able to change the oil, but
they’ll barely get it off the driveway.
Using a big London agency might pro-
vide an initial ‘wow factor,’ but chances
are it’s a case of style over substance and
it will soon become clear that they won’t
have the depth of knowledge of your in-
dustry that is needed.
Similarly, one-man-bands don’t work
either as your entire business is dependent
on the expertise of one consultant with
just one skill set.
Your current agency may also outsource
your social media activity to one third
party and your website management to
Which might have worked okay to begin
with but is now proving counter-produc-
tive as one or more of them do not have
the requisite industry knowledge, meaning
your brand message is not consistent.
To grow, you now need a full-service
marketing agency that brings together all
the key marketing disciplines under one
roof with a team of talented people who
understand your business and your prod-
ucts, and who know the market and how
your customers think and act.
The perfect fit
When we ask clients why they switch to
Purplex, the main two reasons are because
they feel their current marketing agen-
cy has taken them as far as they can, or
they’re not delivering results as they don’t
understand the industry.
As the leading full-service marketing
agency in the fenestration and construc-
tion industry, we have a team of almost
60 marketing professionals, including ex-
perts in PR, design and print, web design
marketing, video production and social
Clients are able to tap into over 30 years
of industry knowledge and experience
of building businesses up and helping to
make them sustainable thanks to brand de-
velopment, marketing strategy, reputation
management and lead generation.
So, if you feel like you’ve outgrown your
current marketing agency, now could be
the right time for a change.
Purplex is the leading full-service
marketing agency and has been building
brands and delivering serious sustainable
and profitable growth for clients since
2004. Since its establishment, Purplex has
grown by at least 34% every year and now
boasts a large clientele of customers locat-
ed throughout the UK and Europe.
For more information, visit
www.purplexmarketing.com or call