Pro Installer December 2019 - Issue 81 - Page 18

18 | DECEMBER 2019 News Read online at www.proinstaller.co.uk LETTER TO THE EDITOR “THE VOICE OF THE GOVERNMENT FOR THE INDUSTRY” The Glass and Glazing Federation since its very foundations has always aspired to be the voice to Government for the industry. This has been proven time and again over the last four decades, as the GGF worked with Government departments on Building Regulations, formed certification schemes at the Government’s request and through to lobbying for greater energy efficiency initiatives. Having witnessed and played my part in Govern- ment talks when the GGF was asked to help regulate the installation sector and set up FENSA, the industry’s original and main competent person scheme, it comes as no surprise that the Government has granted the GGF £50k to prepare the industry for the impact of Brexit. It is easy for some trade bodies to claim to be “the voice of the industry”. Howev- er, to have a justifiable claim to that title involves not just having a substantial num- ber of member companies, but more importantly, such an organisation must have the scope and breadth of member companies and long term commitment from those companies to develop political campaigns. The GGF, fortu- nately has such quality and, additionally, the loyalty of the best companies throughout the entire supply chain. It’s an enviable but earned position. At present, I am a member of the GGF’s Political Strat- egy Committee. It’s made up of elected Members from the following sectors; manu- facturing, processing, home improvement and installation. Being on that Committee, I see first-hand all the political work the GGF undertakes and the challenges we face. Not just GGF members but the entire industry. The GGF’s political activity includes, meeting and engag- ing with Government depart- ments, taking part in debates in parliament, engaging with MPs, attending All Party Parliamentary Groups (on Fire Safety, Energy Efficiency, Training, Skills and much more) and responding to Government consultations. It’s a consider- able output, requiring expert knowledge, great energy, drive and passion. For many years, the GGF has also built a strong net- work in the political arena. This has resulted in pro- ductive relationships and alliances with like-minded trade organisations such as The British Energy Efficiency Federation (BEEF), National Home Improvement Council (NHIC), Construction Products Association CPA), Federation of Master Builders (FMB) and many more. The GGF political work is also very well channelled. For over 20 years they have worked with Dods – the lead- ing political monitoring and communications company. In the last 10 years, the GGF has also employed GK Strategy, a political advisory and strategic political communications firm with far reaching and in-depth knowledge of the political world. Working with these expert companies has proved fruitful raising the profile, cov- erage and awareness of the GGF brand. With Brexit on the horizon, the GGF is clearly putting the Government funding to good use. An impressive new GGF Brexit Hub has been created - a micro-site housing latest news, key information, updates and guidance on areas such as technical standards, policy and legislation changes, free- dom of movement of people and goods. The GGF has also issued special online newslet- ters, created web advertising and implemented social media and search engine marketing to complement the campaign. In addition, I understand that the GGF has mailed thou- sands of companies a 16-page guidance brochure on Brexit. With all this activity, com- bined with the GGF’s political planning and long-standing reputation representing the industry, the Government’s recent confidence in the GGF, only highlights the Federa- tion’s position as the voice of the industry to Government. I’m delighted to be helping to write that story. Greg O’Donoghue ICOTHERM, 5 YEARS ON… Icotherm Roof Sys- tems has reached the five- year milestone, a feat for a company that started with just three people. Originally only supply- ing what is now known as the Icoroof – our standard pitched roof, Icotherm now also offers solid roof op- tions to suit all needs and tastes: Ico600, low pitch solution with a unique contemporary roof cover- ing, Icoview, our very own hybrid roof and Icospan, the flat roof option, ideal for orangeries. Our success has not come to us on a plate, comments Anne-Marie Busch, Marketing Manager. We have invested heavily both in design and testing to ensure our roof systems perform efficiently, both thermally and structurally. Our complete range of roofs is building control compliant to make the installer and the homeown- er’s life easier. 2019 has seen the introduction of high-qual- ity POS material support, with a brand-new lifestyle brochure and hand-out, fantastic imagery, all to ‘ We are proud to say that our customer base is one that values quality and performance, which allows them to sell true added value ’ support our efforts to repo- sition our brand image to be more appealing to the homeowner market. We are proud to say that our customer base is one that values quality and performance, which allows them to sell true added value, and that our efforts are attracting the attention of strong retail names. In 2020 we will carry on with this effort, and bring yet more POS material, a new website, and maybe a thing or two that we cannot yet mention… www.icotherm.co.uk