6 | DECEMBER 2019
News
Read online at www.proinstaller.co.uk
20 IN 20
GLAZERITE SETS SIGHTS
ON CONTINUED GROWTH
2020 marks a big milestone for leading
trade fabricator, The Glazerite UK Group.
As they fast approach their 20th birthday,
Group Managing Director Jason Thompson
looks back on what Glazerite has
achieved so far, and what the fabricator
has planned for its anniversary year.
As 2019 draws to a close,
we are eagerly anticipating our
20th year in business and looking
ahead to what 2020 will bring for
Glazerite, our employees, suppli-
ers and our installer partners.
It’s been our aim from day one
to be a ‘best-in-class supplier’ and
we hope we’ve lived up to that
so far with the choice of products
we supply, the quality of ser-
vices we deliver and the added
value we give our customers to
help them succeed in their own
markets.
Despite a difficult time for the
industry, we’ve spent the last
12-18 months consolidating our
offering and working on how
we can improve the services we
provide to our customers. That
has manifested itself in a number
of ways, from the growth of our
product portfolio to the strength-
ening of our marketing support
offering, which we believe is
what really differentiates us as
a fabricator. We’ve also spent in
excess of £1million on our plants,
machinery, fleet and people
in the last year; an investment
which is already yielding im-
pressive results for us and our
customers in terms of speed,
efficiency, delivery, timing and
quality.
In 2020, we will further
enhance our portfolio with a
number of exciting new addi-
tions to reflect market trends and
consumer demand. In recognition
of the continued growth of the
Heritage market for example, we
will have the option to Timber-
weld some of our flush sash
products, meeting the needs of
those customers looking for an
even more authentic finish on
their installations.
To match growing consumer
enthusiasm for technology, we’ve
also recently welcomed the inno-
vative Ultion Smart to our stable,
while the Kubu product from
Avantis Hardware will follow in
the New Year. The addition of
these products, and their associ-
ated benefits, give our installers
an even more comprehensive
range to choose from, and
ensures they never have to turn
down non-standard jobs because
of an inflexible supplier.
As reflected by the arrival of
such products, as well as an
explosion in colour and growing
acceptance of uPVC as a genuine
competitor for wood, the market
has changed so much in 20 years.
We aim to continue to be at the
forefront of that change, which
often means taking a chance on
new and innovative products.
Adding value to our install-
ers’ own businesses in this way
remains key, and is the reason
why we offer unrivalled, bespoke
marketing support packages that
help our customers really stand
head and shoulders above their
competitors.
Whether customers are looking
to increase brand awareness or
drive specific product sales, our
three-strong marketing team
works in partnership with them
to plan and deliver a digitally-fo-
cused or traditional marketing
strategy, or a combination of
both. Starting with a marketing
audit, our team sits down with an
installer to work out how we can
best support them and which tac-
tics to use - from SEO to leaflet
drops – that will not only enable
them to take on local competi-
tors, but national installers too.
We are always looking for ways
to enhance our marketing offer-
ing and 2020 will be no different,
with the launch of a full suite
of retail brochures, a refreshed
installer-branded website system
and a social media toolkit.
Closer to home, we recognise
that to deliver great customer
service, we need committed, loyal
and engaged staff. We work hard
to engage our 270 employees in
where we are as a business and
where we are headed, whether
that’s through rewards and recog-
nition programmes, or throwing
a great big 20th birthday party as
planned in the spring. On a more
serious note, 2020 will also see
the roll out of a business-wide
employee support programme
with a specific focus on mental
health, an issue which is very
close to our hearts.
As we enter 2020, we face con-
tinued political uncertainty and a
variable market. But whatever the
year brings, here at Glazerite it’s
an opportunity for us to cele-
brate our success and that of the
people who made us who we are
today – our employees, suppliers
and installer partners – while
continuing to build foundations
solid enough to take us forwards
through the next 20 years.