DECEMBER 2019 | 29
Installer Support
Read online at www.proinstaller.co.uk
‘ALL THINGS
MARKETING’
AT INAUGURAL
NETWORK EVENT
Wakefield-based
manufacturer, Conservatory
Outlet Ltd hosted its
inaugural bespoke digital
marketing and proactive
lead generation event.
The day saw more than
50 attendees from across
Conservatory Outlet’s
25-strong network descend
on Birmingham City FC to
discuss all things marketing.
Greg Kane, the
insulation of timber, they
are fixed with an alumin-
ium cladding for easy
maintenance and durability
during the winter.
Sealing solutions
Sealant is often over-
looked, but this simple
substance adds an extra
layer of protection from the
outside weather. Sealant is
used to secure windows
and doors in place and
prevents air from escaping
around the frame, improv-
ing the thermal insulation
of your home.
However, over time seal-
ant can become worn and
cracks can appear, allowing
heat to escape. It’s impor-
tant to inspect the sealant
around your windows and
doors for any defects and
replace it when necessary.
By maintaining the sealant
will ensure that the cold
winter air remains outside
of your home and the heat
stays in.
Energy ratings
The fenestration in-
dustry has several rating
systems to determine
energy efficiency quality.
For example, The British
Fenestration Rating Coun-
cil (BFRC) rates the energy
efficiency performance of
windows and doors on a
scale from A++, meaning
the window or door has a
high energy performance,
through to E, the lowest
rating of energy efficiency
quality. With a rating of
A or higher, you can be
assured that your windows
and doors are able to keep
your home warm and your
energy bills down, increas-
ing energy efficiency.
When selling, renting
or building a home, an
energy performance certif-
icate (EPC) is required to
prove a building’s effi-
ciency. Similarly, this rates
energy efficiency from A
for high energy efficiency,
to G for low efficiency. By
obtaining this certificate
you can rest assured that
your building is energy
efficient.
Furthermore, the overall
thermal performance of
glazing and framing is
called a U-value, which
measures the amount of
heat that passes through a
glazed unit. The lower the
U-value, the more energy
efficient the glazing is.
Windows and doors with
a low U-value retain more
heat, reducing energy
bills and keep your home
warm.
Draught proofing
For optimal energy
efficiency during the
winter, draught proofing
your home can great-
ly improve its warmth.
Draught proofing is one
of the cheapest ways to
save energy and money
and can be carried out as
a mini DIY project or by a
professional.
By covering holes, gaps
or spaces in or around
your windows and doors,
the method eliminates
cold air getting in your
home and warm air from
escaping. Items such as
draught excluders are used
to stop air evading from
the bottom of door frames,
whereas self-adhesive
foam strips can be used to
cover key holes and edges
of window frames.
Regardless of whether
winter conditions are as se-
vere as Beast of the East or
mild snowfall, it’s vital to
prepare your home for the
colder months. By ensuring
the windows and doors
installed in your home are
reliable, energy efficient
and capable of withstand-
ing winter weather, you’ll
be able to increase the
warmth in your home and
keep your energy bills low
throughout winter.
www.euramax.co.uk
company’s CEO, com-
mented: “With each
of our network mem-
bers having their own
exclusive geographi-
cal area, everyone is
free to openly discuss
experiences and ideas
for the benefit of the
wider Network without
any conflict of interest,
which is fantastic. It’s
hugely important to us
to involve our customers
fully in all aspects of
our continuous improve-
ment plans, helping to
shape future strategies
that best meet their
needs.”
Hot on the agenda
was the official launch
of a new marketing
channel first tested at
the fabricator’s sister re-
tail business Clearview
Home Improvements.
The event also touched
on both current and
future market trends
in the retail and home
improvement sectors,
the importance of em-
bedding strong brand
profile and additional
structured workshops
on paid search and
creative content to pro-
vide network members
with a greater level of
understanding as to
how these channels
perform.
www.conservatoryoutlet.
co.uk