Pro Installer December 2016 - Issue 45 | Page 3

PRO INSTALLER DECEMBER 2016
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PRO NEWS

MATES IN MIND TACKLES MENTAL HEALTH

‘ Mates in Mind’ is a sector-wide programme in construction intended to help improve and promote positive mental health across the industry in the UK. The programme is being run by The Health in Construction Leadership Group supported by the British Safety Council. Every year, one in four people in the UK will experience either stress, anxiety or depression. In the most extreme cases, these issues can result in someone taking their life. As a result of the growing understanding of the impact of mental ill health and the role employers can play, the Health in
Construction Leadership Group, with the support of the British Safety Council, are setting up a sector-wide programme to help employers address this issue. The aim of this programme is to help raise awareness and understanding of poor mental health in the construction sector, importantly undertaken in a way that is consistent and made available to all workers across the sector. It is estimated that there are 2.5 million people employed in construction in the UK. Clive Johnson, chair of the Health in Construction Leadership Group, said:“ The mission of HCLG as a group is to unite the
construction industry in order to eradicate the ill health and disease caused by work-related activities, and this includes addressing mental health. It is estimated that the number of deaths from suicide in the construction industry could be ten times higher than those from fatal accidents at work. Working together with the British Safety Council and key partners in the construction industry and mental health, we believe we can make a significant difference.” Mike Robinson, chief executive of the British Safety Council, said:“ We are delighted to be able to support the Health in Construction Leadership Group in this important
initiative. In the last few years, we have all become far more aware of the pressing need to address health issues, and particularly mental health, in the workplace. The British Safety Council’ s vision is that no-one should be injured or made ill at work, and that includes mental health. The construction sector has previously come together to address the challenge it faced in relation to the high number
of accidents. It is now coming together to do the same in relation to occupational health. A significant number of our members are operating in this sector. We can be even more impactful by working together, creating the opportunity to build understanding and take action.”
www. healthinconstruction. co. uk www. britsafe. org

ARCADIA MAKES A GRAND ENTRANCE

PVCu product manufacturer Camden says choosing the right entrance door is a huge decision for homeowners. Roy Harrison, Camden’ s GB sales manager, said:“ It’ s an investment- both financially and in adding value to their home.“ Over the past few years, one of the biggest trends and consumer demands on ourselves as a manufacturer is the desire for people to be able to stick their own mark on their home. And the front door is a real statement maker that can really set a house off and add real value to the property.“ But looks and personalisation are only one part of the equation, and these are often outweighed by the desire or the need for enhanced security or, for example, if they live in an exposed area, improved weather performance.” The new Arcadia double rebate composite door offers consumers impressive looks and a choice of styles, colours and glass, but combines these with a virtually impact resistant, 70mm, GRP-skinned slab and frame for maximum security, a polyurethane foam core and triple glazing for outstanding energy efficiency and continuous compressed double seal for optimum weather performance. Roy added:“ If it’ s maximum weather protection you’ re after, a double rebate door is the right choice for your customers; if it’ s better energy efficiency, a double rebate is the right choice; and in terms of security, they are the perfect deterrent. And with an Arcadia double rebate composite door, your customers can get all of this without having to compromise on looks or choice.”
www. camdengroup. co. uk

Lookbook generates ideas

Installer support organisation Network VEKA has unveiled its new website. It has been completely redesigned and features aspirational new photography, an idea-filled‘ Look- Book’ and the means to generate valuable sales leads for member companies. The LookBook has already attracted visitors thanks to its inspirational ideas and advice on the latest trends from a team of interiors specialists and industry experts. Head of marketing Simon James said:“ The new website was designed to offer a clean, straightforward and simple-to-navigate visitor experience. It goes hand in hand with an integrated consumer campaign which raises awareness of the Network VEKA brand and showcases the benefits of choosing a member. The increased number of visitors to the new site will generate more leads, distributed to the nearest local member to follow up.“ The consumer campaign has so far included a sustained social media campaign and online remarketing programme, run in parallel with our SEO and PPC activity. Stunning new photography has been specially commissioned and a series of videos created to explain the Networkmanship concept- an overarching term to describe all the credentials of our installers: professionalism, commitment and customer satisfaction. Print adverts and advertorials have featured in prominent consumer magazines such as Ideal Home and 25 Beautiful Homes, alongside brand building activity in major national newspapers.”
www. networkveka. co. uk
Could your business benefit from tailored support like this? Find out more about becoming a Network VEKA member by calling 01282 473170 or emailing join @ networkveka. co. uk