20
DECEMBER 2016 PRO INSTALLER
PRO NEWS
www.proinstaller.co.uk
Another
win for
agency
A smart systems fabricator has become the latest
fenestration firm to appoint
Purplex, the full-service
marketing agency for the
construction industry.
Fenster Fabrications, celebrating
its tenth year in business, supplies
an extensive range of aluminium
windows and doors to trade clients throughout the south of England, developing a reputation for
quality, reliability, and exceptional
customer service. The company
is the exclusive manufacturer of
Uni Slide, an ultra slim aluminium
sliding door.
Purplex is now deploying a
range of marketing services designed to build Fenster’s brand,
boost sales and position the firm
Tony Drake, managing director of Fenster Fabrications
(left), and Sam Cross, account director of Purplex (right).
as an innovative, forward-thinking
aluminium fabricator.
“I’ve been sceptical about marketing in the past but I’ve been
hugely impressed with the way
Purplex has helped other companies in the industry achieve massive growth,” commented Fenster
managing director Tony Drake.
“It’s still early days, but Purplex
has already started to make
headway in building awareness of
Fenster and Uni_Slide – and I’m
confident that we can go on to
achieve much more in the months
and years ahead.”
For more information contact
Purplex on 01934 808132, or visit
www.purplexmarketing.com/
FLEXIBLE
MARKETING
ATTRACTS
INSTALLERS
The VEKA UK Group has added an
A5 leaflet that can be completely
customised to its Approved Installer
Scheme’s online marketing hub.
Fabricator invests in factory extension
The network of patio door
manufacturers and suppliers,
PatioMaster, has announced
its latest dealer ADM Window - which will trade as
PatioMaster South Yorkshire.
The Sheffield-based fabricator
was appointed as a PatioMaster
dealer in October. Director Aaron
Fountain said: “ADM has long
since had a background of working on niche products, so when
the opportunity came up to join
the PatioMaster network, it was
an easy decision for us to add one
of Epwin’s niche products to our
range.
“We had been looking to add
PatioMaster doors to our portfolio for some time. They stand out
by far as the best in the market
place, and our offering couldn’t
be complete without it. It is an
established product, which delivers many installation efficiencies,
making it popular with installers
and homeowners alike.
“With a team of ten people work-
ing on the PatioMaster side of the
business, we have also invested
in a new factory extension and
machinery to allow us to offer the
whole PatioMaster range in all
colours. With a five-day lead time
turnaround and the capacity to
supply 50 doors a week to start
with, ADM is looking forward to
being a part of the PatioMaster
family, and representing such an
established brand.”
www.patiomaster.co.uk
The hub’s professionally designed promotional
materials have been among
the Approved Installer
Scheme’s most popular
benefits since the initiative premiered, with more
than 650 installers and
fabricators joining since its
launch.
Amy Grundy, national sales
manager for the Approved
Installer Scheme commented: “Installers love the Marketing Hub
as it offers a means of presenting
themselves in a truly professional style, with the kudos that the
VEKA and Halo logos bring.
“The professional designs have
been paid for, so the only costs
are production and postage – a
fraction of commissioning brochures, leaflets, display stands and
vehicle graphics from scratch.
“All of the items on offer already
have some fields that installers can
populate with their own logos,
contact details, and even elements
of text. This leaflet however, represents the first time that businesses
have ‘carte blanche’ – so promotions don’t have to be discount-led
and images can be changed as
desired.”
www.vekauk.com/approvedinstaller