30
DECEMBER 2015 PRO INSTALLER
PRO NEWS
www.proinstaller.co.uk
Keeping it clear
and simple
Lancashire Trade Frames has just launched a brand new website.
Fully enabled for mobile and tablet, the site is simple to navigate
and gets straight to the point with an invitation to talk.
Keeping a strong brand identity is
important for any business, and
LTF has kept its distinctive colour
scheme throughout the site.
Insight Data
expands
Insight Data, the award winning
supplier of marketing data, has
expanded its in-house marketing
team following increased demand
for its lead generation service.
The move sees the company’s email marketing
department increase
capacity to 10 million
emails a year while
introducing new marketing automation technology, whereby potential customers can be
targeted with a series
of highly personalised
emails depending on
individual responses.
The technology enables
suppliers to target potential
customers in the window
industry, construction,
building contractors and
architects using the Insight
database.
James Holding joins
Insight with a degree in
graphic design and is
responsible for the layout
of client email campaigns,
ensuring they look great
and adhere to best practice
email standards. Kirstie
Wood joins the customer service team, assisting
clients with their campaigns
to ensure maximum results.
Both James and Kirstie will
work alongside the existing
technology team.
Commercial Director Helen
Costeloe-Hughes comments:
“Email marketing continues to grow as a marketing
weapon. With most people
now having email on their
mobile phone, it means we
can connect with decision
makers directly, bypassing
the usual gate-keepers. And
with the quality of our data
clients are getting much better results, up to 400% more
response than other email
providers.”
For more information
on email marketing call
Insight Data on 01934
808293 or visit www.
insightdata.co.uk
A key feature is the detail about the
Solid Sense range of products. The
site offers a message that is consistent
with the company’s suite of consumer-focused literature. The Solid Sense
brochure, which can be tailored to installer or builders own brand, has the
same common sense, plain-speaking
approach as the website.
The site includes detail about LTF’s
three main profile systems: Kömmerling, Spectus and Smart’s aluminium.
Visitors can see a breakdown of the
main features and benefits of each system without having to leave the site.
To keep customers fully up-to-date
the site includes a news page and the
businesses informative and entertaining Twitter feed.
Mark Rowland, LTF’s Managing
Director commented: “It’s always good
to be able to put a face to the name.
Everyone’s welcome to drop in, but
we believe our new website, with
its robust, simple structure and clear
information will make life easier for
anyone interacting with us online.”
For more information about
Lancashire Trade Frames
contact John Anthony (john@
lancstrade.co.uk) or visit www.
lancashirepvcutradeframes.co.uk
Change of Career for Synseal Sales Director
After 21 years persuading the fenestration
world that Synseal
products are the best
that money can buy,
Tim Armitage the Sales
Director has decided
that the new WarmCore
folding sliding door
system represents such
an irresistible opportunity that Tim is leaving
Synseal to become a
WarmCore fabricator.
“Having now spent most
of my working life for the
last 28 years in the fenestration industry, considering
leaving the Synseal family
after 21 years was never
going to be easy,” says Tim,
“but wanting to do something different other than
corporate life has always
been in the back of my
‘It has been great
working with
Tim since our
management
buyout’
mind and WarmCore has
given me that hunger and
opportunity back to do
something myself that I
thought I had lost along the
way.”
“Changing direction now
whilst also being able to
work with my adopted
Synseal family again, albeit
this time as a customer,
will let me have the best of
both worlds, something I
will greatly enjoy moving
forward.”
David Leng, Synseal CEO
says: “It has been great
working with Tim since our
management buyout and
his detailed commercial and
technical knowledge will
be missed by myself and
Synseal. His contribution to
the initial development of
Synseal, the huge growth in
market share of the Global
roof and the doubling in
size of the business since
the MBO has been enormous and we are pleased
to have him still on the
team as a customer if not a
colleague.”
www.synseal.com