9
PRO INSTALLER DECEMBER 2014
PRO NEWS
@proinstaller1
Clearzine helps achieve MBA success
An industry business manager has achieved an MBA, along with university
awards, with a little help from Clearzine, Clearview magazine’s weekly
online newsletter. Clearview is ProInstaller’s sister publication.
Paul Swift, Area Business Manager at the
Camden Group, studied
at Sheffield Hallam
University.
Paul started by studying
part-time for his undergraduate degree yet after 18
months, lecturers recommended he switch to the
Masters programme, which
he accomplished over the
last three years, studying
part-time, whilst working at
the Camden Group.
Discussing studying for
his Master’s degree, Paul
said: “It was difficult, some
modules were very enjoyable such as marketing, fi-
nance and the international
business module was great
as the lectures were held in
Prague, and I got to Prague
for the week.
“It was very tough managing work, university work
and my family. I am married
with two children so juggling work and family life
was really hard. My family
sacrificed a lot as I was always busy and had to spend
a lot of time doing university work and I used all my
holiday time from work to
attend lectures.”
Paul based his dissertation
on the composite door market. He created an online
survey which gathered market data to form the foundations of his research paper.
However, for the project to
be successful, getting a vast
amount of feedback via the
survey was crucial.
Paul approached Clearzine to help him get this
feedback and in June of this
year, Clearzine ran an article
advertising Paul’s survey
and explaining its importance.
Clearzine is the industry’s
first mobile-optimised weekly e-newsletter and forms
part of Clearview’s online
and social media proposition for both industry news
and advertising. Distributed
to over 14,000 industry contacts, it was the perfect way
to ensure Paul’s survey was
filled out by a substantial
amount of people.
Paul, who is very grateful
to Clearzine and its readers
who took the time to fill out
his survey, added: “Clearzine’s help was absolutely
key in getting feedback for
my dissertation. Without
Clearzine’s help I would not
have been able to get the
response I needed and the
amount of information and
data required for my project. The information I got
from the online survey was
instrumental to the success
of my dissertation.”
Graduating mid-November,
Paul achieved the highest
mark for a marketing-based
dissertation in the whole
university, receiving the
Chartered Institute of Marketing Award.
He has also achieved the
Postgraduate Student of
the Year Award, awarded by Sheffield Business
School.
For more information on
the Camden Group, visit
www.camdengroup.co.uk
or for more information
on Clearzine, go to www.
clearview-uk.com or email
[email protected]
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