Business
44 | AUGUST 2025
Business
Read online at www. proinstaller. co. uk
FREEFOAM UNVEILS AMBITIOUS SUSTAINABILITY TARGETS
Freefoam has always been at the forefront of best practice and continuous improvement, holding ISO’ s 9001, 14001 and 45001 in addition to an Ecovardis rating in the top 6 % of companies.
The newly unveiled targets are designed to be achieved by the end of 2030, unless otherwise specified, and focus on two key categories: Operations and People.
Under Operations, Freefoam is taking significant steps to reduce its carbon footprint, with goals to cut Direct and Indirect emissions by 15 % from a 2022 baseline. Water conservation is another critical focus, with aims to reduce mains water usage by 30 % and implement closed-loop water systems in all manufacturing plants by 2027. Additionally, Freefoam is working towards zero waste to landfill by 2030 and a 15 % reduction in general waste.
On the energy front, the company plans to transition entirely to renewable electricity and eliminate reliance on non-Bio LPG fuels for forklift operations.
Freefoam is also prioritising employee wellbeing, safety, and development. The company has committed to reducing its Annual Injury Incident Rate( AIIR) by 10 % year-on-year and ensuring each employee receives at least 18 hours of training per year by 2027. Furthermore, 5 % of the workforce will be placed on structured training pathways, including graduate, apprenticeship, and work experience programs.
Ethical standards targets ensure 100 % of employees with company email accounts receive IT security awareness training and maintain a zero-tolerance policy toward corruption and bribery.
www. freefoam. com
Leadership Team Strengthened With Two Senior Appointments
Phil Rotherham |
Simon Tennant |
Phil Rotheram has joined Eurocell as Sales Director, bringing with him a strong track record in building high-performing sales teams and delivering impactful commercial strategies. Phil joins from Alunet, and has previously held senior roles at Polypipe and Floplast.
As Sales Director, he will lead Eurocell’ s Regional Sales Managers, Area Sales teams, and Divisional Directors to support profitable growth across the branch network.
Simon Tennant has been appointed Head of Central Operations; having previously held the same role at Homebase. In his new role, Simon will oversee key
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central functions including logistics, supply chain efficiency, and operational systems- helping to drive service improvements and support future scalability.
Stuart Livingstone, Chief Operating Officer at Eurocell, said:“ Phil’ s commercial expertise and leadership experience make him exceptionally well placed to help us strengthen our sales culture and deliver continued growth.
“ Simon’ s operational knowledge and retail experience will be invaluable as we focus on driving efficiencies and supporting our branches with even stronger central processes.”
www. eurocell. co. uk
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