Pro Installer August 2025 - Issue 149 | Page 44

Business
44 | AUGUST 2025

Business

Read online at www. proinstaller. co. uk

FREEFOAM UNVEILS AMBITIOUS SUSTAINABILITY TARGETS

Freefoam has always been at the forefront of best practice and continuous improvement, holding ISO’ s 9001, 14001 and 45001 in addition to an Ecovardis rating in the top 6 % of companies.
The newly unveiled targets are designed to be achieved by the end of 2030, unless otherwise specified, and focus on two key categories: Operations and People.
Under Operations, Freefoam is taking significant steps to reduce its carbon footprint, with goals to cut Direct and Indirect emissions by 15 % from a 2022 baseline. Water conservation is another critical focus, with aims to reduce mains water usage by 30 % and implement closed-loop water systems in all manufacturing plants by 2027. Additionally, Freefoam is working towards zero waste to landfill by 2030 and a 15 % reduction in general waste.
On the energy front, the company plans to transition entirely to renewable electricity and eliminate reliance on non-Bio LPG fuels for forklift operations.
Freefoam is also prioritising employee wellbeing, safety, and development. The company has committed to reducing its Annual Injury Incident Rate( AIIR) by 10 % year-on-year and ensuring each employee receives at least 18 hours of training per year by 2027. Furthermore, 5 % of the workforce will be placed on structured training pathways, including graduate, apprenticeship, and work experience programs.
Ethical standards targets ensure 100 % of employees with company email accounts receive IT security awareness training and maintain a zero-tolerance policy toward corruption and bribery.
www. freefoam. com

Leadership Team Strengthened With Two Senior Appointments

Phil Rotherham
Simon Tennant
Phil Rotheram has joined Eurocell as Sales Director, bringing with him a strong track record in building high-performing sales teams and delivering impactful commercial strategies. Phil joins from Alunet, and has previously held senior roles at Polypipe and Floplast.
As Sales Director, he will lead Eurocell’ s Regional Sales Managers, Area Sales teams, and Divisional Directors to support profitable growth across the branch network.
Simon Tennant has been appointed Head of Central Operations; having previously held the same role at Homebase. In his new role, Simon will oversee key
central functions including logistics, supply chain efficiency, and operational systems- helping to drive service improvements and support future scalability.
Stuart Livingstone, Chief Operating Officer at Eurocell, said:“ Phil’ s commercial expertise and leadership experience make him exceptionally well placed to help us strengthen our sales culture and deliver continued growth.
“ Simon’ s operational knowledge and retail experience will be invaluable as we focus on driving efficiencies and supporting our branches with even stronger central processes.”
www. eurocell. co. uk