Pro Installer August 2025 - Issue 149 | Page 39

Roof Tech, Lanterns & Extensions
AUGUST 2025 | 39

Roof Tech, Lanterns & Extensions

WHY IT’ S TIME TO TAKE ROOF INSTALLATION FURTHER

The conservatory and solid roof sector has come a long way in recent years, and so have customer expectations. Homeowners aren’ t just looking to upgrade tired spaces; they’ re asking for full-scale extensions, energy efficiency, and modern aesthetics. If your business still operates within a narrow product set, now’ s the time to ask whether it’ s keeping up with what the market is demanding.
The hup! extension system, developed by Ultraframe, is designed to address these shifts in consumer need, while giving installers a practical way to expand their portfolio without fundamentally changing the nature of their work. It’ s not about becoming a builder or taking on a completely new trade. It’ s about using proven technology and structured support to offer something more complete, without adding unnecessary complexity.
We began offering hup! to our installer network in late 2023. Since then, we’ ve seen solid interest from both existing and new partners; particularly those already fitting roofs, but looking to offer more without increasing labour risk or job durations. hup! bridges that gap. It turns a roof installer into a full extension provider, increasing project value while keeping control of timelines and site conditions. Unlike brick-and-block builds, hup! uses pre-manufactured panels that significantly reduce build time, allow for greater consistency, and help avoid weather delays. And with improved thermal performance built into the system, you’ re not left patching performance issues after installation.
Practical Tools, Training and Backup
One of the main reasons installers hesitate to adopt new systems is uncertainty- about fitting it, selling it, or handling it on site. We understand that. So everything around hup! is designed to make that first step easier, from training to on-site support.
Our training isn’ t one-size-fits-all. It’ s adapted to whether you come from a conservatory background, general building, or solid roofs. We focus on product knowledge, surveying, installation technique, and, importantly, how to position hup! to homeowners in a way that’ s accurate and credible. Training is hands-on, and in most cases, a single job with guidance is enough for most fitters to take it from there.
Beyond that, the support continues. Connaught and Ultraframe offer help with surveys, advice during the quoting stage, and technical assistance on site. And if something unexpected comes up, we’ re on the other end of the phone. That early-stage confidence is what gives installers the ability to take on larger, higher-value jobs without taking on more risk.
We also know many small businesses don’ t have dedicated marketing resource, which is why Ultraframe has made brochures, videos, and technical guides available to use. You’ re not expected to become a salesman; but you do need to present the product clearly and professionally, and we’ ll help you do that.
For Fitters Who Want to Grow You don’ t need to change what you do, you just need to offer more of what customers want. That’ s what hup! allows you to do. You’ re not retraining as a general builder or managing multi-trade jobs from scratch. You’ re using a system that gives you greater control, a faster turnaround, and a more valuable final product, with the training and support to get it right.
Some installers we work with fit one hup! a month; others fit several a week. Either way, it adds real, measurable value to their pipeline. And for homeowners,
the fact that hup! is backed by Ultraframe and features on national TV campaigns through partnerships with figures like architect Laura Jane Clark, adds immediate reassurance in conversations.
So if your current product range is feeling restrictive- or if you’ re being asked for work you’ re having to turn away- there’ s a straightforward route to take that business on. hup! isn’ t a gimmick. It’ s a logical, manageable step forward for roof and conservatory installers who want to build on what they already know and do.
www. connaughtconservatories. co. uk www. hup-home. co. uk