38 | AUGUST 2021
Business
Read online at www . proinstaller . co . uk
TUFFX INVESTS IN MORE MACHINERY AS DEMAND GROWS
Following continuing growth in demand for its toughened safety glass products , TuffX has purchased another new Bovone SLE machine – its third in as many years – which has been installed in the company ’ s recently expanded Merseyside factory .
TuffX ’ s Managing Director Graham Price said :
“ The addition of another Bovone SLE machine for us is just the latest in a series of improvements we ’ ve made and continue to make in order to expand our output and production speed to meet this customer demand for safe , high-performing glass , along with the unrivalled quality finish , tight lead time and high standards of service that our customers know to expect from us .”
The Bovone machines , used to finish edges on popular processed glass products such as balcony screens and balustrade glass at varying thicknesses , can produce flat and arris profiles at a speed of four metres-per-minute , processing glass at greater volumes whilst retaining the highest possible quality of finish .
www . tuffxglass . co . uk
RECRUITMENT WEEKEND KICKS OFF MAJOR GROWTH DRIVE AT VICTORIAN SLIDERS
Even after a bumper 2020 , business shows no sign of slowing for the South Wales Victorian Sliders , which has recently implemented a second shift to keep up with demand .
Now , the company has hired over seventy new staff to help expand its production , with potential for many more new roles later in the year .
Held in a COVID-safe marquee on the main Victorian Sliders site , the three-day recruitment drive attracted talented candidates from around the region , as Marketing
Manager Geoff Bishop explains : “ Making even more quality sash windows means we need even more talented staff – and at our recruitment weekend , we were extremely impressed with the quality of the candidates who put themselves forward .
“ In my 15 years in the window industry , the last twelve months has been the busiest period I ’ ve experienced by far , and I predict the 2020s will go on to be an extremely successful decade for UK fenestration .”
www . victoriansliders . co . uk
EMAIL MARKETING
DOING MORE WITH LESS
Award-winning industry data specialists Insight Data explain why email marketing is more important than ever – and why it should be an integral part of your marketing budget . In the ever-changing marketing landscape , one thing has never changed in the last decade – the value of email marketing .
Email marketing generates the highest ROI for marketers thanks to the need to do more with less , and it ’ s the best way to connect with an audience while staying on budget .
It has become even more important since the coronavirus pandemic , taking centre stage as the perfect way for companies to communicate with their customers .
And it ’ s no wonder , with the latest reported number of email users exceeding 4.1 billion – over 50 % of the world ’ s population .
Email marketing has become the most powerful way of generating new business , maintaining existing customer relations , and building awareness . It has a larger reach and gets delivered directly to the inbox of key decision makers , bypassing the traditional ‘ gate keeper ’.
And with more and more people accessing email on their mobile phone , it ’ s more effective than ever before .
Creating a strong email marketing strategy helps you reach and connect with your target audience in a personalised way and increase sales at an affordable cost .
And customers want information that ’ s useful to them ., so marketing messages relevant to their specific needs will mean they are more likely to engage with your content . Jade Greenhow , Insight Data ’ s Operations Director , commented : “ Email marketing provides you with the chance to cut through the noise and interact with customers or prospects easily to result in a targeted and measurable outcome .
“ At Insight Data we have we have the largest and most accurate list of email contacts with the highest number of ‘ direct ’ email addresses in the construction and glazing industry , and have developed STEM , our powerful email marketing platform which incorporates inbox testing , spam scoring , tracking and reporting .
“ Working closely with ISP providers to maintain ‘ good reputation ’ means higher email delivery rates ( typically 98 %) and better response . And with our combination of premium data , advanced technology and email marketing expertise can result in 400 % better results than other email marketing solutions .”
With access to just 13,902 fenestration email contacts , 22,365 local builders and 7,812 merchants , 9,777 Architecture practices , and 1,275 construction companies – Insight Data offers immediate unlocking of your email marketing potential .
For more information , contact Insight Data on 01934 808293 or via email at hello @ insightdata . co . uk .