8 | AUGUST 2019
News
Installer News is
sponsored by FENSA
BRINGING THE OUTSIDE IN
(TO BRAND NEW SHOWROOM)
The opening of the new
flagship showroom at Prefix
Systems proved to be a
huge success, as the indus-
try media and customers all
enjoyed the event, themed
as ‘The Greatest Showroom’
and experienced a wide
range of perfectly presented
products and systems on
display.
After several months in
construction, the new show-
room has been developed to
showcase the entire Prefix
product range that includes
glass roofs, solid roofs,
rooflights, Verandah and a
complete range of alumin-
ium windows and doors
under the new OPAL brand
umbrella. To support the
event there were also hot
drinks and pizza vans, serv-
ing drinks and food during
the lunchtime and well in to
the afternoon.
Prefix Systems is the UK’s
largest independent fabri-
cator of conservatory roofs
with a history that dates
back to 1996. Run by Chris
Baron and Chris Cooke,
the leading Ultraframe
fabricator operates from a
head office in Blackburn,
Lancashire – where the new
showroom is situated - and
from three further man-
ufacturing sites in North-
amptonshire, Swansea and
Worthing.
Prefix is pioneering the
extended living space mar-
ket with the WARMroof tiled
roof system, URBANroom
roof solutions and new-
est product; the Verandah
alongside the Refurbish My
Conservatory and A New
Room lead generating mar-
keting initiatives.
Chris Cooke, director of
Prefix Systems commented:
“It was a fantastic day for us
with both the trade media
and our valued customers
in attendance with strong
numbers. We also invited members of staff so they too
could enjoy a cappuccino
and some pizza, but ulti-
mately we’ve now presented
our first flagship showroom
to the industry and will
look to follow this up with
cial Group, within which
FENSA operates, says: “With
consumer awareness at an
all-time high of what being
a FENSA Approved Install-
er means, we’re confident
these figures will increase
across the rest of the year.
The value of being a FENSA
Approved Installer to any
company is now clearer
than ever, with our brand
reputation and website driving business towards
the FENSA community. It’s
fantastic too that our FENSA
Approved Installers are
seeing the tangible impact
of the campaign. We know
there could be a lot more
certainty in the current
trading environment, yet
one thing every FENSA Ap-
proved Installer can be sure
of is that we will continue
to support their business
others at all four regional
branches.”
With around 100 peo-
ple in attendance (some
travelled from far afield
as Southern England and
Scotland) it was a good day
for all and those custom-
ers wishing to visit the
showroom with their own
prospects, can now do so
in a new premium sales en-
vironment, as an extension
or in support of their own
showroom. As a trade only
supply Prefix customers can
use the facilities without
fear of conflict and with
or without the support of
Prefix staff.
www.prefixsystems.co.uk
19 MILLION BRITONS WATCH
FENSA TV ADS SO FAR
FENSA, the largest government-authorised
Building Regulation compliance scheme for the
installation of replacement windows and doors
in England and Wales, has released statistics on
the performance of its first-ever TV campaign
which began broadcasting in March this year.
According to analysis
of the TV campaign so far
more than one third of all
Britons in the catchment
area for the adverts, almost
19 million people, have seen
the advert, with each person
seeing the ad an average of
three times.
And by the end of the
campaign, which continues
until December 2019, the
ads – which advise home-
owners on the importance
of using FENSA Approved
Installers and obtaining a
FENSA certificate for their
replacement windows and
doors - will have been
seen more than 190 million
times.
The concurrent online ad-
vertising campaign has also
received an excellent re-
sponse, receiving 6 million
impressions, the number
of times an advertisement
is viewed once by a visitor
or displayed once on a
web page. In the meantime
social media posts have
enjoyed 2.5 million im-
pressions, with video posts
having been viewed more
than 200,000 times.
Further analysis has
confirmed that the TV com-
mercials have been highly
successful in driving home-
owners to find out more
about FENSA and its ad-
vantages: from January this
year there have been more
than 675,000 ’Find a FENSA
Approved Installer’ searches
through the website, togeth-
er with 412,000 searches
about FENSA certificates.
Anda Gregory, Managing
Director of GGF Commer-
and promote their services
to homeowners around the
UK.”
More than 13.5 million
certificates have been issued
since FENSA was launched
in 2002, which is greater
than half the number of
houses in England and
Wales. FENSA Approved In-
stallers install over 2.2 mil-
lion windows and 350,000
doors per year.