6 | AUGUST 2017
News
Read online at www.proinstaller.co.uk
BI-FOLD NAME MIX-UP
Almost two-thirds of people
searching for what is known in
the trade as a ‘bi-fold’ door are
unaware of its true name, leading
to over 34,000 fruitless searches
for the product every month.
Research from Origin, the UK
manufacturer of premium quality
aluminium doors, windows and
blinds, asked 500 members of the
public to look at the attached info-
graphic and name the doors illus-
trated within. The results showed
that just 36% of people described
the doors in question as bi-folds.
Other terms used by the public
to describe the doors included:
concertina, sliding, folding track,
accordion and zig zag. There are
over 34,000 monthly searches in
Google for the other terms for bi-
fold doors, meaning that compa-
nies may be failing to attract peo-
ple to their site who are searching
for this door but using different
names to describe it.
Neil Ginger, CEO and founder
of Origin, said: “Looking at the
amount of monthly Google search-
es for terms other than bi-fold and
seeing that just 36% of the people
surveyed refer to the doors by
this term, it’s clear that there is a
lot of scope for companies selling
the doors direct to the public to
include these other words in their
online marketing collateral.”
Understanding that the general
public may use different terms to
describe the same product can
mean that companies can attract
more people to their website by
using these terms on the site.
Jon Colegate, director of Search
at Ignition Search, an internet mar-
keting company and Google part-
ner, said: “This is really a matter
of choosing the correct keywords
to describe your product. The
keywords and phrases that are
present on your site allow people
Clare gears up for Paddle2Pedal
Clare O’ Hara, divi-
sional managing director
of Epwin, and 11 other
women from the fenestra-
tion industry have started
the Paddle2Pedal Challenge
to try to raise over £50,000
for Hope House Children’s
Hospice. The first ever
GM Fundraising all-female
event is sponsored by the
Epwin Group and will see
the team canoe 100 miles
of the River Wye, abseil
the rock face at Symonds
Yat, then cycle 120 miles to
Oswestry.
Clare comments: “I have
followed the previous
challenges run by GM
Fundraising with interest,
and thought it would be a
great idea for the girls to
get involved. It’s great to
have the support of Epwin
Group too and we’re de-
lighted they’re backing us
all the way.”
In total, the competitors
will cover 220 miles of
roads and rivers and face
some tough challenges
along the way during the
event which started on 20
August.
You can show your support
for Clare and help her raise
money for a truly worthy
cause by sponsoring her
at https://www.justgiving.
com/fundraising/oharap2p
using a search engine like Google
to find your company’s website
and products.
Despite Google’s recent progress
in ‘semantic’ searches — it is still
crucial for companies to ‘speak the
same language’ as those trawling
the internet so potential customers
can find you as quickly and easily
as possible.”
https://origin-global.com/
advice-centre/bi-fold-door-
name-mix-up-means-websites-
lose-thousands-of-visitors-
every-month
Source: The research was
conducted via Google Surveys
on behalf of Origin surveying
500 UK adults.
Successful day for timber trade
Mighton Products
came away from the 2017
British Woodworking Fed-
eration (BWF) members’
day with plans to return in
2018.
The BWF’s
annual event
was held on
June 15th at
Hellidon Lakes
Golf and Spa
Hotel near
Daventry, and
saw several
seminars and
workshops
from technical
specialists and
guest speakers in the wood-
working industry. The event,
open to anyone in the
timber industry, saw around
170 people attend.
This was the 8th year
attending for Mighton Prod-
ucts, and key products the
team was promoting includ-
ed the Angel Ventlock, new
Mighton machines X-Cut
and Scribe-It, along with a
growing choice of Mighton
Ultra paints and coatings.
Mighton Ultra, Mighton’s
in-house brand of paints
and coatings, has been
offered up to the UK joinery
market since 2016 thanks
to the company’s close part-
nership with leading paint
manufacturer Anker Stuy.