Pro Installer August 2017 - Issue 53 | Page 36

Products
36 | AUGUST 2017

Products

Read online at www. proinstaller. co. uk

SOCIAL MEDIA SUCCESS FOR TOOLS

Olympia Tools, the company behind the Roughneck brand of hand tools and workwear, has seen a surge in demand for its products thanks to social media.
Two of the distributor’ s product lines featured in posts that subsequently went viral, attracting interest from a global audience.
The first product to prove a social media success was the Roughneck Tri Vice™. This highly portable plate vice can be used on-site or in confined spaces to hold materials while they are cut, drilled, measured, ground, and filed.
Thanks to an intelligent design, which includes carefully considered apertures, Tri Vice™ can grip conduits, rigid steel pipes, PVCu and ABS, as well as copper tubing and many timber sizes.
It holds these items securely and elevated off the ground which not only simplifies tasks for the end-user but also makes things safer. Those using power tools for instance can keep both hands free for the tool’ s operation.
Tri Vice™ also benefits from an all but unbreakable one piece construction and is made from solid steel with a powder coating for added durability. Olympia Tools is so confident in the product’ s robust nature that it is backed by a ten-year guarantee.
A video about Tri Vice™ appeared on Facebook in the United States and went on to attract six million views and 7,000 comments. As a result, demand for the product soared by 400 %.
The Roughneck Gorilla Gripper Advantage also
proved popular when it appeared on Facebook.
Launched in 2016, the Roughneck Gorilla Gripper Advantage is an innovative tool which can be used to grip and lift large pieces of sheet material including plasterboard, MDF, plywood, hardboard, chipboard, OSB and sheet metal. It can also be used with heavy bags such as those which contain sand, aggregates and animal feed.
The intelligent design of the Roughneck Gorilla Gripper Advantage dramatically improves safety levels and turns what can often be a two-person task into a one person, singlehanded task.
The product builds on the success and popularity of the brand’ s existing Gorilla Grippers which are made from aircraft grade
aluminium. It employs the same design but is constructed from fibre reinforced polymer. This has the benefit of lowering the product’ s cost.
The Roughneck Gorilla Gripper Advantage is capable of carrying loads up to 45kg in weight and from 0 to 19mm thick. It also features a soft-grip cushioned handle for optimum user comfort and, like all Gorilla Gripper products, is made in the USA. Olympia Tools is the exclusive master distributor for all Gorilla Gripper products in Europe.
After a reviewer in the Middle East posted details of the Roughneck Gorilla Gripper on Facebook, the post attracted almost 1,000 likes and was shared nearly 500 times. This again led to a marked increase in demand.

‘ Most considered system’ on the market

Profile 22 launched its Optima system last year and says it has been incredibly well-received. Record numbers of fabricators have come on board since the launch and it won New Product of the Year at the 2016 G Awards.
For Gerald Allen, marketing manager at Profile 22, the reason Optima has been so successful is simple:“ When we designed Optima we went right back to the drawing board and looked at what fabricators, installers, architects, specifiers and consumers needed from a 21st century window system. The result is the most considered window system on the market.” The versatility is enhanced in the ancillaries available. The range is the widest on the market and includes cills, baypoles, accessories and packers. The system also fully integrates with other products from the Epwin Group stable such as the commercial Flush Tilt-Turn window which is especially suited to medium to high-rise buildings to provide a complete and coherent solution.
www. profile22. co. uk

Power where you need it

The CIR220 is a powerful 24V compact and lightweight cordless impact wrench ideal for any tool box. It comes complete with two batteries, a quick onehour charger, four sockets and a carry case.
• Maximum torque delivery 220Nm
• 1 / 2” square drive for quick and easy socket change
• Speed 2000rpm
• 2700 Impacts / min
• Fast one-hour charging
• Comfortable, ergonomically shaped handle
• Includes four common sized sockets- 17mm, 19mm, 21mm & 23mm
• Supplied with carry case, 2 NiCd batteries and charger.
Also available is the CIR450C cordless ½” drive 24v impact wrench, ideal for fast tyre changing, and the CEW1000 corded ½” electric impact wrench, a powerful impact wrench for heavy-duty applications.

Door lifts expectations

Debuted at the FIT Show 2017, VEKA Group’ s new Imagine Lift & Slide Patio Door is the latest addition to its luxurious, innovative and technically advanced Imagine suite of doors.
Designed to‘ let nature into your living space’, the system can incorporate between two and four sashes. Any and all of these can be configured to‘ lift and slide’ depending on the user’ s requirements.
That’ s not to say that the Imagine Lift & Slide Patio Door is intended only for wider openings. It’ s easy-to-operate sliding sashes are as effortless to use in small doorways as they are across large frontages opening on to lawns, patios or terraces for example.
The door is available in a range of finishes( 19 colours and woodgrains from VEKA’ s Variations colour collection) across all installation options. Aluminium covers can be specified in those finishes too, further increasing the system’ s versatility as part of a broader design scheme.
www. vekauk. com