27
PRO INSTALLER AUGUST 2015
PRO NEWS
@proinstaller1
Putting the
customer
in control
Confirming its pioneering
‘omnichannel’ sales and
marketing position in the UK
fenestration sector, Eurocell
is reinforcing its online presence with a new website that
delivers a powerful range
of e-commerce, content and
online marketing services in
user-friendly formats, optimized for both mobile and
desktop.
Omnichannel is where manufacturers, retailers or distributors
consistently and seamlessly promote their products and services
across multiple ‘touch points’, such
as web, email, social media, telemarketing and ‘bricks and clicks’
stores.
The new website delivers design
tools, product information, online
purchasing and marketing collateral that specifiers, fabricators/
installers and homeowners can
access in a fast, straightforward
fashion.
There is a wealth of content;
more than 1,000 pages of main
content and 6,000 further pages
including B2B and B2C e-commerce sites.
One crucial element of the ‘omnichannel’ approach is to share
marketing resources so that trade
customers can benefit from Eurocell’s expertise and research and
tailor these to their own customer
base. Eurocell trade customers can
register