In challenging times like these, the companies that will emerge strongest are those that keep their focus on three guiding principles that we live by at Purplex Marketing and Insight Data: Purpose, Plan and Execution.

Purpose is the foundation of every resilient business. It’ s about clarity on what matters most – your people, your operations, your clients – and using that as the lens

through which every decision is made. In practice, this means understanding your market, defining your value proposition and aligning your team around a common mission.

Plan is the bridge between purpose and results; translating your mission into actionable strategies; from safeguarding supply chains and managing cash flow to analysing market trends and understanding customer behaviour. Effective

planning also provides the breathing space to make informed choices and invest wisely, rather than simply reacting to circumstances. Without disciplined follow-through, even the clearest strategy remains just an idea. Execution demands focus, consistency and the ability to adapt in real time. Consistent execution allows companies to make steady progress, building growth on a solid foundation rather than chasing fleeting trends.

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Taking place on 25th June 2026 in Bristol, the event has been organised by Sarah Ball, Founder of the WFN who has more than 20 years’ experience in the industry. She aims to create a space where women can be heard, supported and empowered, while

enabling the industry as a whole to benefit from stronger collaboration and broader perspectives.

Alongside the formal sessions on the day, including headline speaker Sara Harling, author of Why Won’ t You Let Me Speak, there will be valuable networking opportunities and a clear focus

on supporting women’ s progression.

Gemma Diratzonian, ASSA ABLOY’ s Head of Brand & Fenestration Lead, Residential, comments:“ I’ m extremely proud to be a woman working in the fenestration industry and movements like International Women’ s Day are critical to help challenge

outdated perceptions and inspire the next generation of female talent.

“ At Yale, we believe that women belong at every level across the industry and that’ s why we’ ve chosen to sponsor the inaugural WFN Professional Development. The women-only event looks set to be a standout

date in the calendar this summer, bringing together industry professionals for a full day of insight, inspiration and connection. The event also coincides with PIGs Bristol event, which Yale are once again an annual sponsor of, so the networking will be able to continue into the evening.”