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APRIL 2026 | 3

After several weeks of‘ teasing’, Pioneer Trading Company has premiered the launch of its Gerda steel and aluminium residential door TV commercial to the trade, in readiness for nationwide broadcast this spring. This investment is designed to drive greater brand awareness for its installer network, seeding the Gerda name to homeowners who are researching a more premium front door solution.

The decision to invest in a TV commercial comes after three years of building the Gerda brand since it was first launched at FIT Show 2023. Manufactured in Poland, the door has filled a vital niche in the market, offering a superior engineered structure and high performance at a more affordable price than comparable premium doors. The commercial focuses on the emotional connection a family has to the front door, centring around the Gerda‘ Thunk’ that has become synonymous with the brand.

“ We launched the‘ Love the Thunk’ concept last year, and the strapline has become uniquely affiliated with the Gerda brand in search engines and AI searches. We now want to capitalise on that progress,” said Pioneer managing director Danny Williams.“ We have opted at this stage for GB News, which boasts a loyal, highly engaged and relatively affluent audience, 55 % of which belong to the ABC1 demographic. Not only do viewers number more than one million these days, but many of them watch for longer periods of time.”

As well as the commercial, Gerda will be providing its installer network with a number of marketing support assets, such as social media posts, template ad campaigns, showroom materials and email campaigns.

“ We want to be leading from the front with a multi channel approach, but we do expect our installation partners to do their bit,” added Danny.“ It has taken us three years to build a network of nearly 100 trusted partners, and we want to triple that in the next two to three years, so it is important to keep the pressure on the marketing and to keep getting the message out there. While awareness of the Gerda brand is our responsibility, rolling it out to homeowners across the UK is a joint effort.”

The commercial features the comings and goings of a family for whom the front door is symbolic of the sense of security and warmth. With every open and close, the Gerda‘ Thunk’ punctuates the day with the reassurance that all is well.

www. gerdadoors. co. uk

cider and gin enthusiasts from across the region. All the proceeds from the two-day event, which features live music and food in addition to a unique array of alcoholic and non-alcoholic drinks, are used to support charities and community projects at local, national and international levels.

With over a month to go to this year’ s festival, since it started, more than £ 100,000 has already been raised, giving valuable projects in the local area and further afield immediate support. And the event is gaining an international following too with The Rotary Club of Lausanne International, Switzerland also joining in and supporting the event.

Morley Glass has sponsored the North Leeds Charity Beer Festival for a number of years, and its continued support reflects the company’ s commitment to supporting local community events and good causes across West Yorkshire. The organisers and supporters of the event have helped it to develop into a community charity fundraiser without losing its original aim of showcasing locally produced beers from micro and independent breweries.

Ian Short, Managing Director of Morley Glass, said:

“ The North Leeds Charity Beer Festival really has become a highlight in the North Leeds calendar, bringing people together while raising vital funds for fantastic causes. Supporting our communities has always been a key part of what we do at Morley Glass, so we’ re delighted to sponsor the festival this year. We hope our involvement helps the organisers continue the brilliant work they do and encourages more people to come along and enjoy the weekend.”

Festival organisers have welcomed the sponsorship, saying that support from local businesses like Morley Glass is essential in ensuring the event can raise as much money as possible for the community. North Leeds Charity Beer Festival organiser, Richard Wharton, commented:

“ The North Leeds Charity Beer Festival has now been running for 14 years and raised over £ 100,000, all of which has been donated to charity. At the same time, it has become a much-anticipated and well attended event for the local community.

“ We are grateful for the support of Morley Glass, who have been involved in the festival for many years and provide a huge amount of support and help in running the event.”

www. northleedscharitybeerfestival. co. uk www. morleyglass. co. uk