Business
42 | APRIL 2025
Business
Read online at www. proinstaller. co. uk
ACDM ACQUISITION
Glass and Glazing Federation( GGF) today announced the acquisition of the Association of Composite Door Manufacturers( ACDM).
THE ULTIMATE CUSTOMER PORTAL FOR MARKETING SUPPORT
VEKA plc is excited to unveil VEKA Edge, an exclusive customer portal designed to transform marketing support for VEKA Partners. The new platform promises to revolutionise how fabricators and installers access essential marketing resources, solidifying VEKA’ s position as a leader in the fenestration industry.
VEKA Edge provides a comprehensive library of marketing materials, offering instant access to the latest product updates, ready-made campaigns, and an extensive range of digital assets. These resources are specifically designed to give VEKA Partners the tools they need to effectively promote their product offerings and drive business success.
Tailored specifically for fabricators and installers, VEKA Edge is built on a foundation of continuous improvement. This ensures the platform evolves over time, adapting to the changing needs of customers and remaining an invaluable tool for staying ahead of industry trends and developments.
Loredana Emmerson, Customer Marketing Manager at VEKA, said:“ At VEKA, we pride ourselves on being more than just a supplier. We’ re a partner, a collaborator, and a supporter. With VEKA Edge, our mission is clear – Set Standards. Achieve the Edge. Whether its installers looking for promotional assets, or fabricators in need of streamlined resources, we are confident that VEKA Edge will empower our partners to stay ahead in the market.”
VEKA fabricators and installers can explore VEKA Edge today by visiting www. veka-edge. co. uk to access the latest marketing resources.
For those interested in partnering with VEKA, Jonathan Greenwood, National Sales Manager, is available at jgreenwood @ veka. com for enquiries.
This acquisition will see all ACDM members seamlessly transition into GGF membership, further strengthening the GGF’ s position as the leading trade body for the glass and glazing industry in the UK.
This strategic move will provide significant benefits to both existing GGF members and the newly acquired ACDM members. By joining forces, the two organisations will create a more powerful and influential voice for the industry, advocating for best practices, promoting high standards and addressing the challenges facing the sector.
10-year marketing partnership delivers impressive growth for Southwest installer
Leading fenestration marketing agency, Purplex Marketing, is celebrating a significant milestone – a decade-long partnership
with Southwest window and door installer, Emerald Windows.
The relationship, which began in 2015, is the perfect example of how a long-term marketing strategy combined with a consistent and collaborative approach contributes to business success.
Thanks to a strategic and comprehensive digital marketing strategy designed by Purplex Marketing, Emerald Windows has seen an incredible 196 % increase in leads and consistent year-on-year growth. Within this decade-long partnership, the ambitious installer has also successfully expanded its team to more than 25 staff and has reached an impressive annual turnover of more than £ 5million.
By combining a range of technical search engine optimisation( SEO) techniques with high quality digital content and the launch of a brand-new website, Purplex’ s team of digital marketing specialists
Russell Day, ACDM CEO added,“ We believe that this partnership will provide access to a wider range of resources, services and support, enabling our members to thrive in an increasingly competitive market.”
The integration process will be seamless, with ACDM members automatically becoming GGF members who will form a technical committee on their behalf. The GGF will continue to provide its comprehensive range of services to all members, including technical support, training, advocacy and industry representation.
www. ggf. org. uk
have dramatically increased Emerald Windows’ online visibility, improved the website’ s user experience, attracted more monthly visitors and generated a steady stream of new leads. In fact, the website now secures an average of 75 leads per month, which is 134 % more than their initial target.
Shauna Brett, Marketing Manager at Emerald Windows, said:“ Our partnership with Purplex has been fundamental to our growth. It’ s evolved into much more than a typical client-agency relationship- they’ ve become an extension of our team. Purplex, really understand our brand and our business and I believe that has contributed to our success.”
www. purplexmarketing. com