Pro Installer April 2025 - Issue 145 | Page 34

Installer Support
34 | APRIL 2025

Installer Support

New Slough Branch Continues Network Expansion

Kent Company Wins Big With Tradextra Prize Draw

Eurocell is further strengthening its nationwide trade network with the opening of a brand-new branch in Slough.
Located at Unit 101, at the Farnham Road Trade Park( SL1 4UN), the branch will officially open on 10th March, providing trade professionals with convenient access to Eurocell’ s extensive range of high-quality building solutions.
Designed as a one-stop shop for installers, it will feature a comprehensive display of PVC-U windows and doors, conservatories, conservatory roofs, composite doors, rainwater and roofline solutions, and outdoor living products such as composite decking and fencing.
Trade professionals are encouraged to sign up for a Eurocell Trade Account, unlocking perks such as fixed pricing and credit options across all branches, ensuring seamless and cost-effective purchasing.
Antonio Monteiro, Branch Manager for Slough, said:“ Our new branch is a game-changer for local trade professionals, providing a central location to access premium Eurocell products. Our team is ready to offer expert guidance and support, ensuring installers have everything they need to deliver top-quality projects.”
www. eurocell. co. uk
David Marguet-Turner, owner and founder of DMT Facilities based in Broadstairs, Kent has been announced as the lucky winner of 150,000 loyalty points. The prize draw ran between 7th October 2024 and 12th January 2025. Any
IronmongeryDirect customer who opened a TradeXtra Account and registered for TradeXtra Rewards during this period were automatically entered.
David, a customer of IronmongeryDirect for over ten years who opened a TradeXtra Account in October
, said:“ I can’ t believe I have won! I’ d love to use the points to take the family on a special holiday.”
IronmongeryDirect’ s TradeXtra Account provides customers with instant interest-free credit of up to £ 10,000 for up to 60 days, easy online account management, exclusive discounts and offers, and early access to promotions and prize draws – all with no annual fee or hidden costs. Members earn one loyalty point for every £ 2 spent on products from IronmongeryDirect which can then be redeemed against a comprehensive catalogue, including rewards such as giftcards, exotic holidays, smart televisions, and gaming consoles.
www. ironmongerydirect. co. uk / tradextra

POPULARITY OF DOOR SYSTEM LEADS TO FURTHER INVESTMENTS IN MARKETING AND TRAINING FOR PARTNERS

The popularity of Quickslide’ s Quick-Glide slim slide and fold door system has been further enhanced by a raft of additional marketing support measures, including in-depth product training, and development of Quick-Glide
On-Screen, a help-to-sell product configurator for trade partners’ websites.
Launched in 2024, Quick-Glide quickly became a firm favourite with Quickslide trade partners, with over 50 signing up to introduce the product to the open market. Its growing popularity has led the company to further invest in strengthening its marketing support to generate more sales leads and bring the system to a wider network of installers.
Considered a hybrid between bi-folds and sliding doors, Quick- Glide is a unique aluminium slide and fold door system that combines slim sightlines with no visible hardware besides the main handle for a sleek seamless finish. Unlike traditional bi-folds that require a concertina swing arc, Quick-Glide’ s individually sliding and folding panels allow for a fully stacked, unobstructed opening or a partially opened configuration to suit any space.
“ We launched Quick-Glide after significant market testing and investments in R & D, taking the crucial steps overlooked by similar products rushed to market,” commented Quickslide’ s managing director Ben Weber.“ Throughout development, we’ ve worked closely with our systems partner, Invisifold, and trade partners, to refine the design, ensuring it meets the needs of both installers and homeowners. The result is a unique system featuring slim sightlines and an innovative‘ tapin’ bead for more efficient installations while delivering a sleek, modern appearance.”
The success so far of Quick- Glide has given the company the confidence to further invest in route to market. Quickslide’ s bespoke marketing tool, Quick- Glide On-Screen, complete with a lead generation and CRM system add-on, will significantly help trade partners to present it as a viable alternative to homeowners, and as an added value product to wider sales presentations.
“ When you are launching something as new as Quick-Glide into an established marketplace, it is vital to take note of all the feedback and make changes where necessary,” continued Ben Weber.“ While the experience of our trade partners has been positive, we have taken their comments on board to make sure we implement further improvements which will benefit both them, and their customers. The product configurator will make it easier to sell, and the training will help to make fitting even more efficient. Quick-Glide sashes are all operated independently so that they can be positioned anywhere across the opening to provide ventilation without having the door fully open, or open up entirely for that complete indoor-outdoor living experience. When closed, the slim profile and hinge-free design create a sleek finish, flooding the room with natural light and enhancing the sense of space.
www. quickslide. co. uk