Pro Installer April 2024 - Issue 133 | Page 6

News
6 | APRIL 2024

News

Read online at www . proinstaller . co . uk

THE SOLID CHOICE FOR SOLID ROOFS

Never one to pass up a trip over the Pennies , when the invite came from Icotherm , I was as excited to visit ‘ home ’ as I was to catch up with Sales Director Neal Harper .
It makes me extremely proud to have grown up in Lancashire , which holds such significance in our country ’ s fabric , and undoubtedly paved ( or should that be cobbled ?) the way for so many manufacturers today . The heritage of these northern towns nestled among the hills is still evident today ; the rows of traditional terraced houses lining the streets towards the factories . ‘ Traditional ’ is a fitting term ( and we ’ ll get to the fitting later too ). The Icotherm roof range is made from solid timber , but there ’ s nothing old fashioned about the material nor the products …
Using C24 standard timber – from Germany ¬¬– two trees are planted for every tree felled that goes into building the Icoroof , Icoview , Ico600 and Icospan roofs . Timber is not only a considered choice in terms of protecting the planet . As an organic material that ‘ breathes ’ it provides natural ventilation and with U-Values of 0.12 for the Icoroof , it boasts insulation performance
that exceeds the changes to Part L regulations in 2022 . And , it ’ s cheaper than aluminium .
In Neal ’ s own words , when people choose aluminium over timber for their conservatory and extension roofs , he says : “ look in your loft . House roof frames have been made from timber for centuries , and still are , so why wouldn ’ t you choose it for your conservatory too ?”
As homeowners look to gain extra space in their homes and replace outdated conservatory roofs ( even replacing replacement roofs ), the barrier to timber is something that Icotherm has been working hard to break down .
“ We want to help our customers promote timber to their customers , and that starts with giving every installer everything they need . We are sure we have the perfect product in terms of cost , performance , sustainability , legislation and regulation . But we back that up too .
“ Taking cost , for example . It isn ’ t just the price tag on the product – as attractive as this is to the homeowner . It ’ s the value we add to the price our customer pays to us too . There ’ s technical support , here at on our training floor where fitters can come and build the roof before they install in on site . It ’ s the marketing and sales support we provide , a consumer-focussed online presence to generate brand awareness and lead generation for our customers , and it ’ s all-in-one delivery , all to site . Anything that makes things easier for the installer .
“ When it comes to performance , timber has inherent features
and benefits for ventilation and insulation , and it is a futureproof solution when we talk about sustainability and energy efficiency – both as a raw material and the products we build with it . There is another fantastic quality to timber though – you can always make it fit ! This is especially useful when installing a replacement roof ; timber is flexible and malleable compared to aluminium .
“ We ’ ll talk more about legislation and regulation in the coming months . We jokingly call Dave Jackson , Icotherm ’ s owner and MD the ‘ voice of legislation ’, but in reality , we take it extremely seriously . It is vital for installers to understand the importance of legislation and regulation and the implication it has on the products they sell and fit . But we know how complex and confusing it can be , so we want to simplify that too .
“ We want installers to have complete peace of mind in our products . We know we have the perfect product , and we want to provide the perfect package of service and support too .”
While timber will almost always be considered as traditional , there is perhaps nothing more forward-thinking than considering the long-lasting performance of a product , sustainability of materials and future growth of installers ’ businesses . And , while a morning in Blackburn will always be a trip down memory lane for me , Icotherm ’ s modern approach to solid roof solutions – spanning every part of product , service and support – is an exciting future prospect for any installer .
www . icotherm . co . uk
Icotherm has partnered up with Clearview and Pro Installer to help installers build their business by partnering with Icotherm . Next month , find out more about the approved installer scheme …