Pro Installer April 2024 - Issue 133 | Page 33

MidlandsView
APRIL 2024 | 33

MidlandsView

CALL IT GOOD CHEMISTRY :

SEVEN REASONS WHY CUSTOMERS CHOOSE ALCHEMY

The most extensive aluminium product portfolio , impeccable core values and a dedication to continuous improvement , Alchemy Architectural Aluminium Systems seems to have found the right formula for its customers . Pro Installer has teamed up with Alchemy to put this proud Midlands manufacturer under the microscope and here are the findings …
1 . Extensive product portfolio
Alchemy boasts the most extensive product portfolio among aluminium manufacturers . By collaborating with leading system providers , we have the capability to supply a wide range of window , door , ground floor treatment , and curtain walling products from reputable brands like Smart Systems , Reynaers , Schüco , Seniors , and most recently Technal . Unlike other systems suppliers focused on a few core products , Alchemy provides a wide range of products to choose from .
2 . Top performing products
In the domestic market , our highly sought-after Heritage window and door range , known for its sleek design and aesthetic appeal , has maintained its position as the most ordered product range in 2023 . Our data from the first quarter indicates that the demand for traditional , industrial steel windows and doors is expected to continue throughout 2024 .
In the commercial market , there has been a strong emphasis on high-performance curtain walling with a sleek aesthetic . Whatever the application may be , we have a range of top-performing systems available to meet your needs .
3 . Core values
With a career spanning four decades , director Ian Moorcroft has never encountered a problem that Alchemy couldn ’ t solve . He is recognised by his customers for his positive attitude , no nonsense approach , and a solid reputation for delivering outstanding customer experience and driving quality .
Director Ray , who has many years of experience in the industry , is our point person for customers seeking innovative solutions . With his comprehensive project expertise , Ray can provide a solution that not only ensures the success of your project but also potentially saves you money .
Technical director Daren is hands-on , guaranteeing that your products are manufactured to the highest standards . With in-depth knowledge of the products , Daren is our primary contact to ensure the flawless functionality of your products . Leveraging extensive on-site expertise , Daren has been invaluable to customers in need of on-site assistance .
Operations manager Ross is a crucial figure in the daily operations of Alchemy . With a sharp attention to detail and strong customer relationships , Ross ensures a seamless experience for you from inquiry to delivery .
4 . Exceptional Customer Support
Our commitment to top-notch customer support is unwavering . From the moment you reach out to us with your initial inquiry , we engage in a collaborative process , drawing on our technical expertise to ensure we meet your requirements . We do love a challenge ! Demonstrating care and dedication , we provide on-site assistance . Our goal is to deliver innovative solutions at a minimal cost .
5 . Commitment to development
By staying informed on the latest industry trends and advancements through continuous product training , attending industry courses , and participating in events , we are dedicated to positioning ourselves strategically to keep you at the forefront of the industry . Our proactive approach enables us to anticipate upcoming shifts and provide you with cutting-edge solutions that meet your evolving needs .
6 . Improvement through investment
We are implementing new and improved IT systems that will bring about a positive shift in our operations , enhancing efficiency and ultimately benefitting our valued customers . By streamlining our processes , we aim to provide a seamless and more enjoyable experience for everyone who interacts with our services . This commitment to technological advancement underscores our
dedication to innovation and customer satisfaction .
We have invested in our state-of-theart Elumatec machinery . Machinery that sets the standard for excellence in aluminium profile processing . By using this advanced machinery , we have successfully minimised operational issues and significantly reduced lead times , allowing us to deliver top-quality products at a much faster pace . With our commitment to innovation and precision , we guarantee superior results that exceed expectations .
7 . Building a brand
As we quickly approach our 19th anniversary , we are thrilled to be launching our revamped website this May . Our goal is to create a user-friendly platform that not only showcases our products and services but also engages and inspires our customers .
The refreshed branding will reflect our commitment to innovation and excellence and will include a new product launch . We value our customers feedback and are committed to delivering an exceptional experience that exceeds your expectations . We thank our customers who have been with us from the start of our journey and look forward to building new relationships as we continue to grow and evolve .
For more information , please contact sales @ aaas . uk or visit www . aaas . uk