46 | APRIL 2021
Business
EPWIN WINDOW SYSTEMS LAUNCHES CONNECT
Epwin Window Systems has launched Connect , a new industry-leading integrated digital resource centre designed to help its customers make the most of their partnership with the systems company . Recognising the importance of new technology to realign support services , Connect has purposely been designed to help fabricators and installers access the vast range of business support available and in doing so , help them drive sales , grow profit and simplify the access points .
The fully integrated resource platform connects all the various business support elements for a superior user experience ; and offers the industry ’ s most comprehensive fabricator and installer support package to enhance , create and source a range of services across all business areas . This includes sections highlighting all the marketing support that is available , including everything from image libraries to bespoke creative services and brochure downloads . Technical documentation is available on all Epwin Window Systems ’ products and a section on the support for commercial fabricators , including information on becoming an Approved Commercial Manufacturer to unlock further opportunities . There are details on the various affiliate programs and exclusive discounts that customers can tap into from the various Epwin Windows Systems ’ approved industry partners .
Gerald Allen , Marketing Manager at Epwin Window Systems , said : “ Epwin Window Systems ’ scale means we can give our customers a great deal of added value over and above our industry-leading window and door systems . The Connect portal reveals just how comprehensive that support is and delivers exclusive opportunities to add real value to their businesses .”
www . epwinwindowsystems . co . uk
Read online at www . proinstaller . co . uk
PURPLEX TO GO GLOBAL WITH CALDWELL
Caldwell , the global manufacturer of specialist hardware has strengthened its partnership with Purplex , having worked together for the last seven years . Purplex will be streamlining and uniting the social media across all three different Caldwell locations – the US , the UK and India . Purplex is also working with Caldwell on a brandnew e-commerce website .
When Caldwell , who started life in New York 130 years ago , acquired Cotswold Architectural Products , they were so impressed with the work Purplex had been doing for the British supplier of friction stays since 2011 that they chose them to unite their global operations under one uniform brand identity to use on an international scale .
The global social media move will continue what has proved an invaluable link up between the two companies .
Tim Ferkin , Caldwell ’ s Market Development Director , said : “ We have been hugely impressed with Purplex ’ s industry knowledge and digital and social media expertise , and handing over our global social media to them is the right move . We know Purplex will get Caldwell ’ s global message out to the right people and take the
company even further forward .”
Andrew Scott , Purplex ’ s MD , commented : “ After working with Caldwell since 2014 it ’ s a huge vote of confidence not only for the work we have done but also the relationship we have built up that such a huge American company has appointed us to merge their social media across three channels .”
www . purplexmarketing . com
STAND OUT WITH ULTRAROOF
Ultraframe has launched a striking new marketing campaign to highlight the key selling points of its Ultraroof tiled roof system . The new adverts , which feature animals such as cows and sheep , are sure to catch the attention of the industry .
Ultraframe Marketing Director , Alex Hewitt , said : “ The animals in our new Stand Out with Ultraroof adverts stare at you right from the pages of the magazine and not only are they very eye-catching , but they are also sure to bring a smile to people ’ s faces , which is much needed at the moment . Of course , the adverts also have a strong purpose , which is to remind installation companies that Ultraroof can really help then stand out from the
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set them apart from the competition
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competition . Firstly , because Ultraroof is the best-looking solid roof on the market , preferred by 8 out of 10 homeowners during independent research , and secondly because the clear USPs of Ultraroof around fire-testing and BBA accreditation help Ultraroof installers win business from other competitor systems . The on-site training and sales and marketing tools can really improve their customer experience to set them apart from the competition too .”
The support available to Ultraroof users is second to none , with free on-site training for all first builds , as well as a host of ongoing technical support and an extensive package of sales tools , including a range of assets to help companies ’ sell remotely during lockdown and beyond .
www . standoutwithultraroof . com