40 | APRIL 2021
Business
Read online at www . proinstaller . co . uk
WHAT A PROPOSAL
Ultraframe has announced the launch of a series of professionally designed online Proposal Generators , designed to help its installers create compelling proposals to send to homeowners . The Proposal Generators are a fantastic tool to help with lead conversion and are completely free of charge to existing users of the Ultraframe / ICAAL CRM system .
Commenting about the conservatory and extensions specialist ’ s latest digital tool , Ultraframe Marketing Director , Alex Hewitt , said : “ We ’ re delighted to announce the launch of our new Proposal Generators . This clever online tool allows Ultraframe installers to create custom branded proposal templates and add unique content including videos , image galleries , VR Tours , awards , accreditations , and client testimonials . The Proposal Generators mean that our customers can present a quote to their potential clients in a highly professional way that really sets them apart from the competition .”
Proposal Generators are available for Conservatories , Orangeries , Extensions and Replacement Roofs . Each proposal has been pre-populated by Ultraframe with high quality imagery , video content and more , and customers simply need to tailor the template with the correct roof system for the specific project , along with details of their price , company information and more , which can all be done at the click of a button . The system even enables homeowners to approve the quote and pay a deposit using a secured payment gateway .
The Proposal Generator tool is available within an advanced ICAAL CRM system which is available to Ultraframe customers at a subsidised rate . This allows users to manage their leads , add notes , allocate outcomes , and schedule call-backs . From real-time reporting and innovative data visualisation tools to custom built proposal templates and the ability to take online payments ; this all-in-one system offers immense value to both the leads and sales management side of any business .
Concluding about the newly-launched Proposal Generators , Alex said : “ By working with a digital expert such as ICAAL , we know that our new Proposal Generators will work hard and deliver real results . They really are a fantastic tool to help set our customers apart and position them as a quality conscious company to deal with . Coming soon , we are also excited to launch a series of emails which can be sent to homeowners who have enquired about conservatories , extensions , orangeries , and replacement roofs . Each email contains lots of useful information about the benefits of that particular project type , coupled with beautiful imagery , and are a great way to keep a lead warm . Following up from such a memorable initial contact with a professionally designed Proposal Generator won ’ t fail to impress , and we ’ re sure that these two latest digital tools will be a real asset to our customers .”
To find out more , contact the Ultraframe Marketing Team on marketing @ ultraframe . co . uk
COVID TOOLBOX
Wendland has launched a COVID Toolbox to help its installers continue trading through the pandemic . The Toolbox contains a range of digital tools to help Wendland users capture and manage leads and get them ready to sell to customers remotely .
Wendland Marketing Manager , Chloe McGrath , explained further about how useful the COVID Toolbox is to Wendland installers . She said : “ Many businesses are having to find new ways of trading to survive and prosper through the pandemic , and our sector is no different . This is why we created the COVID Toolbox . The Toolbox contains all that Wendland users need to create leads and sell remotely . Many of the items within the COVID Toolbox are free to use and I ’ d urge all Wendland installers to make the most of this great marketing package .”
Items in the COVID Toolbox include tools to enhance a website , capture leads , manage leads , help installers to sell .
Wendland users can make their website work harder for them by using tools such as a live chat service , online quoting engine and content blocks which allow their customers to explore Wendland roof systems in detail . Video content is also ready for Wendland users to add to their sites to increase time spent on their website and improve lead quality and the videos can also be personalised if desired . Virtual showroom tours are also available to let homeowners explore every aspect of Wendland ’ s roofing systems .
To help with converting leads , tools such as ready-made email campaigns can be used to follow up with homeowners who have registered their interest , and a virtual appointment page allows for sales meetings to take place online .
Commenting further , Chloe said : “ There is a huge range of tools within the COVID Toolbox that can be used by Wendland installers to help them at this difficult time . Of course , we also offer access to other great marketing help such as our large image library and our online marketing hub , which can be used to make personalised brochures , campaigns , and more . As with the new online tools to help with selling remotely , many items within Cuckoo are free of charge – even those that can be personalised .”
Along with all of the marketing support that can be accessed through the COVID Toolbox and online marketing hub , Wendland is also running webinars across the next few months to allow customers to keep learning about the features and benefits of the various Wendland roofing systems .
To find out more about how you can access the huge amount of support that is ready and waiting for Wendland customers , visit www . wendland . uk . com or email marketing @ wendland . uk . com