38 | APRIL 2021
Business
‘ MARKETING VILLAGE ’ MAJOR PRESENCE AT FIT SHOW 21
Two of the fenestration industry ’ s leading brands have announced that they will have a major presence at FIT Show 2021 ( September 26 - 28 , NEC Birmingham ). Purplex Marketing and Insight Data , part of the Ascot Group , will headline the ‘ Marketing Village ’ at FIT Show , as well as having a standalone presence with two exhibition stands .
Andrew Scott , MD of Purplex Marketing & Insight Data , added : “ After an extended period of restricted face-to-face business , FIT Show is going to come at just the right time for the industry . We ’ re excited to bring our end-to-end marketing solution to FIT Show . and can ’ t wait for everyone to see what we have planned for the Marketing Village .”
The announcement forms part of a wider partnership between FIT Show , Purplex Marketing , Insight Data and its Glazing Summit
conference , which will take place on Thursday 21st October 2021 at the Edgbaston Conference Centre , Birmingham . The companies have pledged to work together to deliver these two main events in the industry calendar .
www . fitshow . co . uk www . glazingsummit . co . uk
Read online at www . proinstaller . co . uk
ADMINBASE EXTENDS POPULAR DASHBOARD FEATURE AND ENHANCES KPI REPORTING
AdminBase , the web-based business management software system from Ab Initio , has extended its popular Dashboard feature .
The dashboard-style format , currently available for reviewing contract statuses , has now been implemented on the Admin- Base sales lead function , presenting the relevant data in user-friendly pie charts that provide key information such as the number of customers awaiting quotes or appointment , with a traffic light system indicating each stage of the process ‘ at a glance ’.
Green signifies the time allocated to complete a task , amber denotes that a task is still pending , and red indicates that it is overdue , allowing users to assess the status of each sales lead quickly and efficiently .
Rhonda Ridge , managing director of AdminBase creator , Ab Initio , said : “ Wasting time and money on administration to keep abreast of progress and stay in control is so unnecessary when AdminBase can do all the hard work for you .”
As well as the extension of the Dashboard feature , users are now able to design key performance indicator ( KPI ) reports in AdminBase with the addition of a graph creation function . Pie charts , bar charts and line graphs can now be created directly from
AdminBase without the need to export the data to Microsoft Excel . This information can be sent straight from AdminBase as a live feed to be displayed in office spaces , which can be refreshed every few minutes to give real time performance data for sales teams .
www . abinitiosoftware . co . uk
ENCOURAGING UK SMES TO INVEST IN CYBER SECURITY
Cyber Tec Security is a certifying body for UK Government Cyber Essentials standard ; it assesses , reports and issues the Cyber Essentials certificates using an affordable , reliable , competent and trustworthy solution . Once clients have been certified , the company tackle the remaining 20 % of cyber risk with ongoing Cyber Essentials compliance , as well as further detect and protect solutions .
In support of the new distribution partnership and Digitally Aware certification , Cyber Tec Security will help the Police DSC to promote and distribute the Digitally Aware scheme to SMEs across the UK . As well as law enforcement , the Police DSC works in partnership with industry , government and academia in support of the Government ’ s ambition to make the UK one of the safest places to do business online .
As such , the Police DSC , in collaboration with the British Standards Institution ( BSI ), manages a certification scheme aimed at helping businesses test their resilience to the most common types of cyber crime and work towards better cyber security . Based on the National Cyber Security Centre ’ s Small Business Guide , the Digitally Aware scheme sits below Cyber Essentials and focuses on the most basic control measures that every business should have in place .
Digitally Aware is a fully automated online platform giving businesses an opportunity to test their resilience to the most common types of cyber crime , as well as providing access to a range of resources that can help them improve their cyber security posture . The Digitally Aware certification can be completed in just 15 minutes .
www . policedsc . com