24 | APRIL 2020
Installer Support
Read online at www.proinstaller.co.uk
A SUITE OF NEW INITIATIVES TO SUPPORT TRADE PARTNERS
Leading door manufacturer, Hurst Doors,
has launched Your Hurst, a suite of new
initiatives and resources that further
enhances the support available to Hurst’s
national network of trade partners.
The launch of Your Hurst
includes brand new features and
exciting updates to the existing
trade-only portal, Hurst Live.
These key additions have been
designed to improve the user ex-
perience by making it easier than
ever before for trade customers
to quote, place and track their or-
ders online, as well as find useful
information that will assist them
with Hurst products.
Your Hurst includes the follow-
ing features and updates:
• Hurst Pay – a new, secure
way to pay for composite
doors online
• Hurst Live Chat – a respon-
sive chat function to connect
customers with the Hurst
team in real time to resolve
queries
• How to… with Hurst – a
new video and blog series
comprising product installa-
tion and maintenance advice
videos
• New updates to Hurst Live
that streamline the ordering
process and keep customers
notified of product updates
and company news
• New and improved market-
ing materials and brochures
to support installer knowl-
edge, build new leads and
drive door sales.
Hayley Barker, Marketing Man-
ager at Hurst Doors said:
“We’re always looking for new
ways to enhance the support we
offer to Hurst trade customers
by ensuring they have as much
choice as possible when it comes
to placing and paying for their
orders online. Our commitment
to investing in the latest digital
and technological innovations like
Hurst Pay and the Hurst Door
Store not only lowers our envi-
ronmental footprint but provides
us with the tools we need to
build the best possible end-to-end
experience for our customers.”
‘
Feedback from installers and
homeowners who have used the
platform so far has been really positive
’
The addition of Hurst Pay
allows customers with a Hurst
trade account to pay for their
orders using their debit or
credit card, rather than paying
on account. The Hurst Door
Store has also been updated
and relaunched, allowing trade
customers to integrate the Hurst
door designer onto their website,
where they can then brand it and
set their own prices.
Hayley Barker continues:
“The Hurst Door Store is an
engaging and efficient gateway
that enables customers to gener-
ate leads via their own website.
It syncs directly with Hurst Live,
meaning any quotes generated on
their website will appear in their
Hurst Live account, giving them
all of the information they need
to follow up on orders. Feedback
from installers and homeowners
who have used the platform so
far has been really positive, so
we can’t wait for more customers
to try it.”
Other elements of Hurst Live
have been enhanced, including
news updates and product noti-
fications as well as a comprehen-
sive marketing assets and techni-
cal downloads library. This library
contains a wealth of information,
from brochures and images to
technical guides, all of which
have been designed to support
installers and grow their sales.
How to… with Hurst is a new
suite of videos, blogs and facts
sheets amongst these materi-
als. These resources have been
created to provide Hurst custom-
ers with easy to follow, useful
information about different key
areas such as composite door
installation, hinge adjustment and
general maintenance. These re-
sources can be accessed through
the Hurst Live portal and Hurst
customers are encouraged to
share these resources with their
own customers to provide them
with added value.
www.hurstdoors.co.uk
FENSA launches free lead generation website for approved installers
FENSA has unveiled a
ground-breaking new
lead generation website,
scheduled to go live this
April, that will enable its
Approved Installers to
provide quotes directly to
homeowners who are ac-
tively searching for FENSA
registered companies.
The service will operate
in a similar way to exist-
ing online platforms that
are designed to connect
tradespeople with custom-
ers searching for home
improvement quotes. The
FENSA adaptation of this
service will be focused
exclusively on connecting
with homeowners that
are looking for window
installation companies and,
crucially, will be complete-
ly free of charge for FENSA
Approved Installers.
Chris Beedel, FENSA
Director of Membership,
commented: “Our mar-
ket research has shown
that 73% of homeowners
considering replacing their
windows or doors say they
would only use a FENSA
Approved Installer to carry
out the work, a statistic
that is supported by the
fact that we receive over
15,000 postcode searches
a month on the FENSA
website, from consumers
who are searching for their
nearest FENSA installer.
“The introduction of our
new lead generation web-
site this April will allow
our Approved Installers to
gain direct access to this
demand – for free. Home-
owners will not only be
able to look for FENSA
registered companies in
their area, but they will
also be able to post the job
details, including desired
materials, products, budget
and timeframe, which will
then be emailed directly to
those businesses, who can
then respond with a quote
or a home visit.”
In order to take advan-
tage of the new service,
FENSA is urging all its ex-
isting Approved Installers
to register as soon as pos-
sible so that their company
details are included in the
website when it goes live
in the Spring. Users will
be provided with log-in
details to a dashboard that
is designed to help manage
any leads as well as mon-
itor the progress of them
throughout the year.
Any new companies
considering joining the
FENSA Approved Installer
scheme will also be added
automatically to the lead
generation site once they
become approved mem-
bers.
The new lead genera-
tion website is the latest
in a series of exciting new
initiatives from FENSA that
have been introduced as
part of renewed efforts to
extend the services it offers
to its Approved Installers.
These include a new suite
of specialised business-re-
lated insurance products,
plus the introduction of
a new Installer Marketing
package that offers a range
of tailored, affordable
marketing strategies – all of
which follow in the wake
of FENSA’s successful 2019
TV advertising campaign,
that culminated in more
than 247million viewings
over the course of the
year.
www.fensa.org.uk