4 | APRIL 2019
News
Read online at www.proinstaller.co.uk
ABSOLUTE CONFIDENCE AT EVERY STAGE:
THE HEAD TO TOE OF ROOF 2 ROOF
Having worked in sales, accounts, installations, and factory
production, Jamie Dance gradually progressed to Managing
Director of Absolute Window Co and Roof 2 Roof; amassing a
total of 14 years with the company so far. Here he speaks to
PRO Installer on the changes he’s seen to the industry in the
past ten years, the newly-launched trade counter in Bolton
(one of many firsts for the company), and the bright future
(any colour a customer desires) of doors and windows…
“If I was to describe our
company in three words, it would
be: Innovative, Quality and Ser-
vice,” begins Jamie. “We are best
known in the industry for the best
service with quality products at
affordable prices. We are always
here to help the customer.
“We are also constantly on the
look-out for new products to bring
to the market. For instance, we
were one of the first fabricators
of the Supalite roof and even had
input into its design. We were also
one of the first companies to offer
any coloured window or door on
the market, and one of the first
to manufacture composite doors,
in 2011. We have a good eye for
products which will lead the way
in the market.”
This ability to judge what the
customer wants (sometimes be-
fore they even know themselves)
has led to some exciting devel-
opments at Absolute Window
Co and Roof 2 Roof in the near
future. Noticing that over the last
12 months aluminium bi-folding
doors and windows, and Supalite
tiled roofs are increasing in sales
for both the trade and domestic
customers, Jamie’s team has re-
cently started manufacturing alu-
minium bi-folds using the Euro-
cell profile which has taken a lot
of time and effort to set up along
with composite doors using the
new aluminium cassettes.
Meanwhile, the recent trend
of “any colour the customer
desires”, has led to a newly-built
spray booth in the factory, with
installers, and even end users are
‘ invited
to the new Bolton branch
to have a look at the aluminium
bi-folds as they are being made
’
ovens and a filtered circulated
airflow inside, due to increased
demand in coloured window
and door frames. Using a paint
brought in from Canada, Abso-
lute Window Co can now colour
PVC with a molecular bonded
paint, complete with 10-year
guarantee.
“People want quality products
using quality materials nowadays
rather than just the cheapest
product going into their homes,”
comments Jamie. “In fact, on the
whole, I think the fenestration
industry has improved on the
quality of materials used and has
brought out a lot of high-end
products over the last five years.
The industry in general seems to
be improving a lot, however from
my perspective it doesn’t feel as
busy as it was 10 years ago.
“Our manufacturing capacity
is around 500 frames and doors
per week, with an output of
approximately 300. 10 years ago,
we were manufacturing around
1000 frames per week before the
recession hit. After we came out
of the recession we decided to cut
down on production and start to
focus on the products we offered
and increase the profitability of
the company. This gave us more
control and cut down on problems
and mistakes.”
Fenestration is as much about
the people as the product, how-
ever, and no one knows this more
than Jamie, who worked his way
up the career ladder with Absolute
Window Co. Now the MD, Jamie
describes his team of 20, plus four
fitting teams of two-people each as
“the most experienced and friend-
ly sales people who can answer
any query a customer may have,”
all of which have been with the
company since the beginning.
And – when it comes to cus-
tomers – installers, and even
end users are invited to the new
Bolton branch to have a look at
the aluminium bi-folds as they are
being made. “This way they know
exactly what they are getting and
the care taken to assemble the
product,” adds Jamie, “giving both
the trade customers and their
customers complete confidence in
what they are buying.”
The Bolton branch is also
home to the brand-new trade
counter. Jamie explains: “Bolton
is where we originated, so mak-
ing people aware we were back
in the area made us all agree to
opening it, after Richard, another
director first brought up the idea.
We have a really good name and
reputation here, one that we
hope will continue to grow with
every door, window, and roof
that goes out.”
www.absolutewindowco.co.uk