Pro Concious Concepts
I started my visit to the Dutch Design
Week, not really knowing what direction
it would go. Although there was an
overwhelming amount of exhibits, I chose
to focus on projects and individuals who
seemed inspiring, not just because of
their execution, but also because of their
intentions.
All these concepts are connected, even
though they differ from each other.
Charlotte, creator of the Medusae Project
reused stranded jellyfish to create a new
form of material that is environmentally
friendly. The creators of Fruitleather, Hugo
and Koen, took unsellable food and remade
it into a leather material. Both went on to
use the materials in creating unique new
products.
They are proof that looking at one’s
environment and the problems it faces
will make for genuine creations who
unaffectedly demand the public’s attention.
Sushi fanatic Yavez tackled the global
issue of plastic pollution by reinventing
chopsticks. His creation, Umi Hashi, has
gained him national and international
recognition.
I found it inspiring to see so many young
artist and designers who stressed the topic
of environment and pollution in their work,
it seems proof of a growing awareness
among young people. I found it deeply
inspiring to see that young people with
limited means could provide real solutions
to current issues.
Jerrold Eliano Saija