25 research
Responsible Consumption .
Waste Not , Want Not : An Exploratory Study on Food Sharing in Malaysia
This study explored the challenges and opportunities , factors and situations within the dominant social paradigm that may contribute to the successful implementation of food sharing initiatives in Malaysia . Our researchers worked closely with multiple stakeholders with varied interests to understand the multi-level network of consumers , retailers , regulators and enforcement bodies that play a role in waste reduction policies .
Dr Vimala Kuchamboo and Dr Juliana French
Enhancing Trustworthiness to Gain Sustainable Development : The Signaling Effect of Voluntary “ Hostage Posting ” on Consumer Behavior
This project examines how enterprises enhance and develop trustworthiness with consumers as one of the critical factors for sustainable consumption and production patterns . Our researchers focused on the concept of voluntary hostage-posting on consumer ’ s buying behaviour , perceived trust , and commitment . And how to gain trust from consumers with pseudo-online shopping experiments . Hostage posting , a commonly used concept in Economics , refers to a self-sanctioning system to avoid non-cooperation in uncertain situations .
Dr . Ewe Soo Yeong and Associate Professor Motoki Watabe
Climate Action .
App-Based Rainfall Analyser to Improve Flood Warning Systems
Rainfall is perhaps the most important climate data for any water-related studies including water resources management and flood forecasting . The common techniques for rainfall estimation are not able to address the spatial variability of the rainfall . This study aims to develop an AI-based acoustic rainfall analysis technique to estimate rainfall data based on acoustic features of the rainfall recorded audio . And the digital connectivity ( e . g . smartphones , internet , etc .) in modern societies provides an opportunity for data acquisition using community-based inputs through volunteers . The outcomes of this behavioural study will be used to develop plans and ideas for the future commercialization of the product .
Dr Ewilly Liew Jie Ying