Private Home Management Brochure 2023 | Page 5

What We Stand For Our Company Purpose + Core Values
purpose Making Life Meaningful There is no greater privilege than helping others find true meaning in their lives . We know that those who live passionately tend to have creative spirits and grateful hearts . They also aim to bring happiness to those around them . Actively helping others find meaning in their lives is a worthy calling , and it ’ s one we embrace at 360 Blue .
core values
1 . Lead With Distinction It ’ s inevitable : We ’ ll be in a perpetual state of evolution as we strive to understand what our customer ’ s expectations will be in the future . Our focus on market leadership through quality , culture , and innovation will drive us to find new ways to improve the owner , guest , and employee experience .
2 . Do The Right Thing We will always value integrity over self-interest by treating people right and providing the best solution — even if this means forgoing profit . We know that popular decisions are not always the right decisions , and that the right decisions are not always popular . However , doing the right thing and staying true to our core values will always take precedence .
3 . Protect The Family We consider ourselves an inclusive and diverse family , one in which differences are celebrated . Good things tend to happen when people are comfortable in their work environment and allowed to be themselves . We encourage all employees to treat those around them with kindness and respect . Our hope and expectation are that this ethos will expand to the community .

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