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Responsibility & Sustainability
CLIMATE IMPACT AND EMISSIONS
Research shows that 80 % of the climate impact from Swedish clothing comes from the production phase *. By doubling the active lifespan of a garment, the climate impact can be almost halved. Thus, the most important thing we can do is to increase the longevity of the products. That is why classic design and quality products- a concept that will never be out-of fashion – is the very core of everything we do. In addition, work actively with our suppliers regarding energy efficiency, energy source and production techniques to further reduce our total impact. A significant share of a garment’ s total environmental footprint is traceable to the choice of material. Therefore, we strive to use more preferred materials – such as recycled polyester and organic cotton – whenever possible. However, all materials have advantages and disadvantages from a sustainability perspective and priority is always quality and durability to enable a long lifecycle.
For transportation, that also significantly contributes to greenhouse gas emissions, we have to main strategies. Firstly, we constantly work with evaluating our processes to streamline our routines and plan our purchases well in advance. Within the New Wave Group, shipments of different sister companies are clubbed together as much as possible so that containers are always optimally filled during transport. We are also very careful which partners we choose to work with and only use well-known carriers we know are at the forefront from a sustainability perspective, both for sea freight and land transport. Secondly, we strive to influence the transportation companies that we are working with. New Wave Group is a member of“ Clean Shipping Index”, that aims to impact the shipping companies to use cleaner vessels by ranking the most high-performing ships.
PROGRESSIVE WORK WITH CHEMICALS
All suppliers must follow the requirements in our Restricted Substance List. The list has been designed in accordance with legislation such as REACH, but also taking industry recommendations and standards such as Oeko Tex into account. Through our parent company New Wave Group, we take part of the Swedish Chemicals Group organized by RISE to receive the most updated information on chemical legislation and developments. With this information we can actively work to reduce and replace chemicals in line with best available techniques.