principles of interactive media march 2013 | Page 3

searched for without showing many irrelevant websites in the fastest time possible.
There is money to be made in applications, so marketing and advertising is a huge business.
On consoles such as the Xbox, it will show you advertisements relevant to your game or
search history, making you more likely to click on the services they are advertising. This is a
very effective way to make people click and use your product.

Interactivity and control

Interactivity and control is used every time a person grabs the mouse and
starts to click. This is prevalent in web browsers using HTML. Anything
done that changes the web page, such as hovering, clicking on links or
moving the cursor are all types of interactivity media authoring.
Buttons are a good way for people to recognise interactivity. And know
they have some sort of control, people will instantly recognise what to do if the button is a
familiar symbol such as a play button or a pause.
Events are created to do an action when interacted with, for example dragging a